Digital Marketing Blog
Over the last few months more companies have started to experiment with a whole host of new media channels, including social networking sites and microblogs.
When planned adequately, social media can provide an effective means of reaching new customer segments, forming closer relationships, and building online reputation.
However, it was clear from E-consultancy's Social Media: Measurement, Managing Reputation and Monetisation event last week that marketers face a range of different challenges as the social media landscape continues to evolve and grow.
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by Aliya Zaidi
12 May 2008 13:14pm
1 comment
Brian Clifton is a search and web analytics expert. From 2005, Brian was Google's Head of Web Analytics for Europe, Middle East and Africa.
He recently left Google to become Senior Strategist for Omega Digital Media. We caught up with Brian to ask him about his experiences at Google, his views on web analytics and his new book.
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by Graham Charlton
12 May 2008 12:43pm
0 comments
Booking and researching holidays and flights online has become more and more popular over the last few years. In 2007, the online travel market in the UK was worth
£11.2 bn.
Booking a holiday online can be a complicated process, so it's important to make it as easy to use and understand for customers. Many travel websites are frustrating to use, so how does Thomas Cook fare? It's pretty good, but we have nevertheless suggested a few improvements after the jump...
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by Graham Charlton
09 May 2008 13:40pm
6 comments
Crowdsourcing has been touted by some as a revolution.
Popularized by Web 2.0 and the concept of "the wisdom of crowds," the idea that businesses and organizations can leverage a "crowd" (often for free or at minimal cost) to perform all sorts of tasks that would have otherwise been done by employees or contractors is one that is naturally appealing.
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by Drama 2.0
09 May 2008 09:00am
2 comments
Here, we ask Dominic Yacoubian, MD of
247electrical
, about the continuing problem of online fraud, how his company is affected by it and what he feels needs to be done to better combat the problem.
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by Graham Charlton
09 May 2008 08:30am
2 comments
This week has seen the introduction of new rules allowing Google Adwords customers to bid on other peoples trademarks but is anybody doing it?
Initially on Tuesday (the day the policy change was enforced) we saw a large number of adverts for brand name terms but these ads are no longer showing.
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by Patrick Altoft
08 May 2008 11:46am
3 comments
Micro-blogging service Twitter launched back in March of 2006 and was thought by many to have 'tipped' at last year's SXSW tech conference in Austin, Texas.
But a slew of recent articles, including one in today's Guardian, suggests that it might be about to tip again. And this is why you should care.
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by Ciaran Norris
08 May 2008 10:20am
0 comments
Perhaps one of the most challenging questions for an entrepreneur to answer is 'what does my company really do and what is its true role in the marketplace?'
It's a simple question. But it is difficult for many entrepreneurs to answer realistically, because there's a natural tendency on their part to think their companies do more and have more potential than is actually true.
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by Drama 2.0
08 May 2008 08:30am
1 comment
Viewzi offers an alternative to the traditional text view of search results. It recently launched in beta, so we've taken a look.
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by Graham Charlton
08 May 2008 07:18am
1 comment
As many web design firms take on the remit of upgrading a client’s website, it is important to integrate best practice SEO techniques into the web design process.
This will ensure that your client both maintains and benefits from the free rankings available in the organic listings of the major search engines.
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by Max Worton
07 May 2008 15:25pm
5 comments
