Though it might seem like everyone in the world is attached to the mobile phone, a new study from the Pew Internet and American Life Project finds that six in ten people could leave home without it.
But the 39 percent who are "motivated by mobility," as the report states, break down into very different usage patterns. As marketers find their way in mobile apps and display ads, its worth noting these segments.
The Book Depository is a fast growing business which sells books internationally from its UK base. Last year, its sales grew by 160% to £40m, enough to take the number five slot in The Sunday Times' Fast Track 100 list.
I've been talking to MD Kieron Smith about the site, the reasons for its success, and the challenges of running an international e-commerce operation.
Making people register before they can make a purchase is a needless obstacle to put in front of customers, and has been shown in various surveys to be something that web shoppers dislike, and cite as a reason for checkout abandonment.
Plenty of retailers are still insisting on customer registration though, despite the potential for reducing abandonment rates and increasing profits by removing this step.
I've been having a look at some of the top e-commerce sites in the UK to see how many are still insisting on making shoppers register...
I was browsing around News.com yesterday looking for my fix of tech news and I noticed something: an ad.
I know. Many people have display advertising blindness but unfortunately I still notice them from time to time. This one stood out, however. It's the ad you see to your right.
Now you can Tweet your way to cheaper groceries. Coupons.com has inked a deal with Twitter through which followers of Coupons.com will automatically receive new coupon offers as they become available. The tweets will include links to the printable coupons for quick printing.
Coupons.com launched a Facebook application earlier this year, after acquiring mobile grocery shopping application Grocery iQ to integrate digital coupons into the shopping experience. It currently has 657 Facebook friends and is the leading coupon app. Grocery iQ is available on the iPhone and will be included on Google's Android handsets this summer.
One of the great paradoxes of the internet is that the more information we have, the more myopic we get. This myopia is a dangerous thing. We have brilliant political thinkers and economists blogging every day, yet most people get their news from biased factoids. And from a strictly democratic economic standpoint, businesses need options. But as a business, we're in the middle of a myopia that borders on blindness.
The subject is of course, Twitter, Facebook, and Google. May the internet Gods continue to bless all three. Irrational exuberance surrounds all of them right now. But when they have to live up to those expectations of consistent triple-digit quarterly growth, and they have to face competition, and they have to struggle with advocacy groups that want to brand themselves at their expense, these three will change. Yet, they dominate press coverage and conference events and people speak of them as if they are immune to bad breaks or random events. They're not.
Media and entertainment companies aren't moving fast enough to embrace new business models and the ever-changing needs of digital customers. That's the warning shot fired by IBM Global Business Services in its annual survey of the digital marketing landscape.
"Media and entertainment (M&E) companies need to move beyond traditional advertising: the scenario of the future is consumer centricity," the report states. "Yet content owners, media distributors and agencies have not sufficiently responded to these changes, partly due to significant hurdles. Investment decisions are being hindered by new format uncertainty; the lack of cross-industry standards across formats, processes and especially metrics; and significant internal challenges."
One of Google's biggest goals seems to have little to do with dollars and cents. It's a simple one: 'do no evil' and it has been widely promoted for the simple fact that few billion-dollar corporations set such a goal.
Obviously, aiming to do no evil and actually doing no evil are two different things and Google has been criticized over a number of issues.
SEO for online retailers is the process of improving a website
potential in order to gain more organic non-paid traffic from the major
search engines. Normally, SEO uplift doesn't happen overnight and it
can take a long while to rank well for non brand key terms.
The rule of
thumb is this: the more competition a relative term has, the harder you'll
find it to rank for the term. With that said, you've got to start
somewhere and there at least 50 ways I can think of to improve your SEO.
Up until now most pharmaceutical companies wouldn't dare touch social media. Too many questions, too many regulations, and too much at stake. Maybe, just maybe, that trend is about to change.
The change is evident in several new pharma corporation blogs. The newest is the obtusely named CNTO411 blog. It is a disguised name for Centocor, a Johnson & Johnson owned drug conglomerate that manufactures immune support drugs such as Ustekinumab. Not exactly a household word, but if you had psoriasis you'd know what it is. Another one comes from GlaxoSmithKline's Alli, which is a weight loss drug. Pfizer also has a blog on fibromyalgia