Digital Marketing Blog

eBay vs Craigslist: double Web 2.0 standards?

Craigslist is more than just a popular online classifieds service. The bare-bones site created by Craig Newmark represents, to some, the epitome of the New Internet.

It is fueled by a dedicated community and Craig has eschewed the temptation to fully exploit its commercial potential for his personal gain, even going so far as to state "my exit strategy is death".

by Drama 2.0 07 May 2008 13:17pm 4 comments

Q&A: Dailymotion's Kate Burns on monetising UGC

Kate Burns was recently appointed UK MD of video sharing site Dailymotion as the French start-up looks to expand internationally.

We asked the former Google exec about the challenges of monetising user generated content and how she is planning to build up the site's appeal to users and brands.

by Richard Maven 07 May 2008 12:52pm 0 comments

Doritos invites user-generated TV ad

Doritos, the tortilla corn crisp brand owned by PepsiCo, has launched a new online campaign to engage users with an interactive website, user generated content and strong links to social networking sites.

Historically, FMCG brands have been slow to embrace online marketing as they have struggled to deliver a compelling creative message and measure the effectiveness of their campaigns.

by Matthew Finch 07 May 2008 11:55am 4 comments

Useful reputation management resources

Reputation management and reputation monitoring are hot topics in 2008 and there are a whole host of resources that offer cost effective ways to manage your brand online.

by Patrick Altoft 06 May 2008 09:25am 3 comments

Microsoft dumps Yahoo but the drama is just beginning

Microsoft might be the software company that everyone loves to hate, and Steve Ballmer might be crazy .

But Microsoft and Ballmer proved two things by deciding to walk away from an acquisition of Yahoo this past weekend - they are not desperate and they are not stupid.

by Drama 2.0 06 May 2008 08:45am 0 comments

10 things Next.co.uk can do better online

No matter how successful an e-commerce site is, there are often ways in which a site can be improved to maintain its appeal to customers and maximise conversions.

We have looked at M&S, Amazon and Tesco already, now we take a look at Next to see what improvements could be made to their website...

by Graham Charlton 02 May 2008 11:03am 10 comments

The Web Week in Review

This week's hodgepodge of articles I found interesting includes news that could impact the Microsoft-Yahoo courtship, online streaming music, digital thieves and young entrepreneurs.

by Drama 2.0 02 May 2008 09:00am 0 comments

Site review: Snooth

Snooth is a wine review site that previously covered only the US, but recently launched worldwide and now displays information from sellers in 40 countries.

Snooth

by Graham Charlton 02 May 2008 08:30am 3 comments

How NOT to handle out of stock items

There are a number of ways for etailers to handle the problem of unavailable items, from not displaying the products at all, or offering customers alternatives.

In last year's Online Retail 2007: Checkout Special report, we advised that customers should not be allowed to begin to purchase items that are out of stock, as this can frustate customers.

by Graham Charlton 01 May 2008 15:42pm 4 comments

The Greater Fool Theory and Web 2.0

Would you:

Put $20m into a company that you're valuing at $75m and has no proven mainstream appeal, scalability problems or business model?
Invest $25m at a $200m valuation in a company that has already raised $12.5m, has reportedly generated about $1m in revenues since its launch in 2005 and was unable to develop acquisition interest at $250m?
Give $50m and a $500m valuation to a profitless company that does $10-12m in annual revenues and whose CEO has said, "We’re like a teen in our clock cycle. Now, we have to figure out how do you get a job and work in the real world"?

by Drama 2.0 01 May 2008 11:00am 3 comments