Digital Marketing Blog
Thomson Financial believes Google will generate an astonishing $21.31 billion in mobile advertising revenues in 2009. I don’t.
Moreover, I think Google is going to have a hard time migrating Adwords to mobile.
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by Chris Lake
17 March 2008 15:16pm
3 comments
The web is buzzing today after Sir Tim Berners-Lee rejected net tracking and voiced concerns about privacy and data sharing.
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by Patrick Altoft
17 March 2008 12:30pm
2 comments
More and more the concept of basket abandonment is mentioned as a method for increasing conversion - be it baskets in retail, quotes in insurance, bookings in travel or registrations in gambling.
Indeed, I am beginning to feel like it has been around forever. The real question for me is how to go from talking about it to actually producing the goods and enjoying the results.
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by Matthew Kelleher
17 March 2008 11:16am
2 comments
First-adopters are a coveted bunch. Many, if not most, internet startups hope to reach the first-adopters that will use their services and evangelise about them before anyone else will.
But what about the "late-adopters" who don't jump head first into every new internet phenomenon and who prefer to stick with the products and services they've come to know and trust?
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by Drama 2.0
17 March 2008 09:00am
1 comment
Call me old fashioned if you will, but I still believe in the premise that when a customer places an order online, they should receive their goods within the timeframe highlighted by the retailer. Or better still, they should actually receive their order at all!
How about really stretching it and offering the customer the opportunity to choose a convenient delivery method and time?
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by Martin Newman
17 March 2008 08:45am
6 comments
Halfords recently launched a reserve online, collect in-store service so we had a look its website from a user experience perspective.
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by Graham Charlton
17 March 2008 08:30am
1 comment
Google's stated mission is to "organize the world's information and make it universally accessible and useful".
The genius of this statement is that it sounds quite innocuous, indeed philanthropic, despite its obvious grand ambition, but actually allows pretty much anything within its scope.
It is interesting to see just how much of the online customer journey (from search, to research, to purchase) Google is taking hold of. Will we all end up as "wholesalers" to Google's customers?
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by Ashley Friedlein
15 March 2008 21:19pm
6 comments
We know that offline marketing and advertising drives demand that can be captured, and monetised, online. The correlation between TV advertising and paid search performance, for example, has been much discussed; and direct mail, or catalogues, drive online sales.
But do you know of any examples where the cost of offline marketing or advertising has been more than offset by the savings in the online marketing?
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by Ashley Friedlein
15 March 2008 20:07pm
1 comment
Tesco.com receives more than 300,000 orders a week and its online sales for the first half of 2007 reached £748m, so it is hard to pick any flaws with it's business. But could it be doing even better? We think so.
Tesco is in a similar situation to Amazon (which we looked at last week) and may not want to mess around with a site that is clearly working in terms of revenue.
Nevertheless, we've identified 10 areas that could be tweaked to generate even more of the green stuff for the retailer...
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by Graham Charlton
14 March 2008 15:22pm
8 comments
Eric T. Peterson, the man behind Web Analytics Demystified, is in London later this month for Web Analytics Wednesday. We asked him about these networking events and also got his insights on some hot topics in analytics.
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by Linus Gregoriadis
14 March 2008 15:15pm
0 comments
