Search queries keep getting longer. Over the past year, queries of 8 words and over experienced the higher the jump in usage.
A Hitwise study finds searches
of 5 or move words in length increased 10 percent from January 2008 to January of this year. Over the same period of time shorter queries of 1 to 4 words in length decreased 2
The longer the queries, the longer the long tail becomes. As searchers becomes more sophisticated in honing their terms, SEO gets correspondingly more complex, but also more potentially rewarding.
Is 90 percent of your online ad campaign invisible to your target audience? Nonsense.
Online advertising is all about razor-sharp targeting. Responsible advertisers and agencies stake their reputations and livliehoods on their ability to send the right message to the right person at the right time.
Except when they don't.
Greg Jackson is Executive director and responsible for online strategy for Tangent PLC, whose recent clients have included Borders and the Labour Party.
Tangent has recently been working with the Labour Party, revamping its website, and developing LabourList, a blog / social media site, as well as promoting the party via sites like Facebook and Twitter.
I have been talking to Greg about Labour's use of social media, as well as the company's work launching Borders' first e-commerce site in the UK...
I've discussed the nofollow attribute several times lately.
The bottom line: Google doesn't like paid links and regardless of whether or not one agrees with Google's stance, the use of nofollow with paid links is a best practice worth implementing.
Consumer product reviews are a proven sales driver, and are a must have for online retailers, and more and more have been adding reviews to their product pages recently.
It depends on which study you read, but up to 90% of online shoppers use reviews before buying, and they can cause an uplift in conversion rates.
Having the functionality that allows users to write reviews on your website is one thing, but you need to have enough of them on your product pages to make it a more useful resource for shoppers, so how can you persuade more people to review your products?
As we've discussed here at Econsultancy before, United States President Barack Obama loves social media. He used it with remarkable success during his campaign and he's using it as president.
But the popular website he used to serve his weekly video address on WhiteHouse.gov has unceremoniously been ditched.
If The New York Times fails, it won’t be for lack of effort. The cash-strapped Gray Lady launched an aggressive new content-driven effort today, aimed at more engaged readers and hopefully, new advertisers.
It’s called “The Local.” Before you say, "Right, newspapers are local,"
understand this is actually hyperlocal. It's an attempt by The
Times to re-position itself from the center of the globe to the center
Can you hear me now? Probably.
Over 60 percent of the world's citizens have a cell phone. That's a lot of gadgets in a whole lot of hands. This very significant increase in penetration is largely due to mobile phone adoption in poor and developing countries. As recently as seven years ago, less than 15 percent of the world's
population had cell phones.
We're looking at more than 4X growth in mobile subscriptions since 2002, when there were about one billion mobile subscriptions globally. By the end of last year, there were an estimated 4.1 billion subscriptions.
Worldwide Internet usage more than doubled in the same period. Currently, c. 23 percent of the
population goes online, up from only 11 percent in 2002. But the poorer the country, the further that number drops. Only about 5 percent of Africans went online in 2007.
Less than 6 months after launching, online music streaming upstart Spotify has reached an important milestone: 1m users. Approximately 250,000 of those users are located in the UK.
And Spotify is making progress on the business side too: it has signed up some big ad agencies who are trying out its new ad targeting platform.
I’m delighted to have been asked to be a panelist at Social
Media Influence tomorrow.
I’ve attended every year since its first carnation 4 years ago as
Blogging4business. Inspiring speakers such as Antony Mayfield, Suw
Charman-Anderson, Hugh McLeod and Struan Robertson thrilled us with their
visions of how business should embrace a brave new social media world.