I wrote an article about the quality of shopping comparison sites on mobile a few weeks ago, and was disappointed by the quality of most of them.
Reevoo and Kelkoo both had useful iPhone versions, and Reevoo has further improved its app by adding price information and transactional functionality, but most were less useful than they could have been.
I've been looking at another entrant into the market, Sccope, as well as talking to CEO Douglas Orr.
Whatever the amount of expert advice you seek or in-depth research you
conduct, it can sometimes feel that pinpointing why some online
experiences are successful with your customers and some are not
requires nothing short of a mind-reader.
Now there is a pioneering neuroscience technique that has been recently
developed which, in the right hands, just might have similarly magical
implications for internet marketers and e-commerce professionals
struggling to unlock the true potential of their online channel.
TechCrunch is one of the blogs that I check on a daily basis. If there's a blog that falls under the category of 'must-read', TechCrunch is it.
TechCrunch made a name for itself by covering new internet startups in Silicon Valley and has a reputation of breaking important technology news.
Twitter's all the rage right now. In social media and digital marketing circles, Twitter seems to be taking over the world.
I have a different perspective: it's not. For all of Twitter's growth, I believe it has yet to achieve what it needs to achieve to become a viable marketing platform for businesses.
We all know the 4th quarter was a tough one for retailers. Despite the holidays, the global economic crisis had consumers pinching pennies and retailers were forced to discount heavily in an effort to entice them to spend.
Some online retailers such as Amazon.com reported 'record' holidays but many weren't quick to quantify what those 'records' meant to the bottom line and according to new numbers, Q4 2008 online sales in the United States were disappointing.
Social and viral media expert Dan Zarella has posted the results of a fascinating study: the numbers and semantics behind getting Twitter followers to ReTweet tweets, thereby amplifying and expanding upon messaging by using Twitter's built-in viral aspects.
Few marketers will be surprised by the fact that a simple call-to-action matters. A lot. Simply adding the phrase "please retweet" just plain works much of the time.
Zarella's semantic analysis of what gets ReTweeted reveals the following:
- Timely content is often ReTweeted
- Freebies are popular
- Tweeting about Twitter is effective
- So are lists
- People like to ReTweet blog posts (he doesn't specify if this refers the original tweeter's own blog, but irregardless - Twitter users are also highly active in the blogosphere.)
Oh, and don't forget to mind your manners. Requesting a Retweent politely and remembering to say "please" ups the ReTweeting odds by nearly a 6X factor.
Andy Cockburn is CEO and co-founder of Wigadoo, a website that helps groups to finance their activities. I talked to him recently about Wigadoo's business model and progress, as well as his experience during the start-up phase...
Facebook is on top of the world. Its continued growth is nothing short of amazing and it now has over 175m members worldwide. It's adding 600,000 each day.
Of course, Facebook has yet to turn its popularity into the type of revenue it needs to thrive long-term but if there's one thing that could bring Facebook down, it's not revenue. It's privacy.
River Island is one of the only high street retailers which hasn't significantly improved its e-commerce offering over the past couple of years, and still retains an all-Flash website.
I have been wondering for a while when River Island would look to improve the site, and Paul Rouke of PRWD has a few answers after attending a Q&A with CEO Richard Bradbury last night.
In this tough economic environment, it's no surprise that big brands are thinking more carefully about celebrity endorsements.
After all, celebrity endorsements don't come cheap, they don't always deliver and, as we've seen recently, sometimes celebrities' bad decisions put them at odds with the values of the brands they're paid millions to represent.