Digital Marketing Blog
Radiohead’s recent experiment with selling music directly to consumers
a massive success.
So it was with great interest that I read Greg Sandoval’s recent News.com piece, “Don't miss lessons Radiohead, Trent Reznor offer.”
In the last three years, blog marketing has become part of the mainstream media and the most popular blogs have a built a huge amount of influence over people's perception of brands.
The concept of Tribewanted.com is to develop a community existing both on an island in Fiji and online.
The project’s success is due entirely to promotion via social networking, but this could also be its biggest risk of failure.
A new study from Jakob Nielsen suggests that average returns from usability work have fallen "substantially" in the last few years.
The average ROI from the projects surveyed was 83% - down from 135% six years ago, but high enough to show that they are still well worth the effort.
Online ad network operator
released a study
about online video advertising.
Given that major advertisers are increasingly putting money into online video ads and that many publishers are reaping the rewards in the form of high CPMs, studies like it should be of great interest to both advertisers and publishers in this developing market.
Aaron Wall has an excellent post today discussing
how websites can use the long tail
to generate a lot more reliable traffic than simply going for the major keywords in a particular niche.
Here, we speak to Sergio Falletti, director of mobile app specialists Future Platforms about the challenges and opportunities of mobile website design.
One of the questions I am asked most frequently is 'which email service provider or delivery platform is the best?'
The answer is 'how long is a piece of string?'
The prospects for the global economy in 2008 are looking about as promising as Britney Spears’ career, especially after yesterday’s plunge.
But VCs aren’t concerned - they invested $29.4bn last year (pdf) across 3,813 deals and raised $34.7bn in 2007 for future investments.
What’s the justification?
Most people have heard of
, the largest social news website in the world, but a lot of webmasters are not sure how it works and how they can become part of the Digg community.