Digital Marketing Blog

Radiohead, Reznor and The Agency

Radiohead’s recent experiment with selling music directly to consumers wasn’t exactly a massive success.

So it was with great interest that I read Greg Sandoval’s recent News.com piece, “Don't miss lessons Radiohead, Trent Reznor offer.”

by Drama 2.0 24 January 2008 12:00pm 7 comments

Why you need to think about blog marketing

In the last three years, blog marketing has become part of the mainstream media and the most popular blogs have a built a huge amount of influence over people's perception of brands.

by Patrick Altoft 24 January 2008 08:30am 2 comments

Paradise or Bust – the pros and cons of community

The concept of Tribewanted.com is to develop a community existing both on an island in Fiji and online.

The project’s success is due entirely to promotion via social networking, but this could also be its biggest risk of failure.

by Matthew Finch 23 January 2008 17:19pm 2 comments

Horrible websites 'becoming less common'

A new study from Jakob Nielsen suggests that average returns from usability work have fallen "substantially" in the last few years.

The average ROI from the projects surveyed was 83% - down from 135% six years ago, but high enough to show that they are still well worth the effort.

by Graham Charlton 23 January 2008 10:11am 0 comments

Online Video Advertising: is it worth it?

Online ad network operator BurstMedia has released a study about online video advertising.

Given that major advertisers are increasingly putting money into online video ads and that many publishers are reaping the rewards in the form of high CPMs, studies like it should be of great interest to both advertisers and publishers in this developing market.

by Drama 2.0 23 January 2008 09:34am 2 comments

How to target the lucrative long tail of search

Aaron Wall has an excellent post today discussing how websites can use the long tail to generate a lot more reliable traffic than simply going for the major keywords in a particular niche.

by Patrick Altoft 23 January 2008 09:17am 1 comment

Q&A: Future Platforms’ Sergio Falletti on mobile usability

Here, we speak to Sergio Falletti, director of mobile app specialists Future Platforms about the challenges and opportunities of mobile website design.

by Richard Maven 22 January 2008 14:48pm 0 comments

Choosing an email service provider

One of the questions I am asked most frequently is 'which email service provider or delivery platform is the best?'

The answer is 'how long is a piece of string?'

by Dela Quist 22 January 2008 14:36pm 7 comments

Why the internet economy isn't immune from recession

The prospects for the global economy in 2008 are looking about as promising as Britney Spears’ career, especially after yesterday’s plunge.

But VCs aren’t concerned - they invested $29.4bn last year (pdf) across 3,813 deals and raised $34.7bn in 2007 for future investments.

What’s the justification?

by Drama 2.0 22 January 2008 14:30pm 4 comments

A Webmaster's Guide to Digg

Most people have heard of Digg , the largest social news website in the world, but a lot of webmasters are not sure how it works and how they can become part of the Digg community.

by Patrick Altoft 22 January 2008 09:00am 0 comments