Digital Marketing Blog
Local.com has just launched a UK version of its site, providing searchable local listings for a range of products and services.
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by Graham Charlton
27 September 2007 09:17am
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US company Revolution Money has launched MoneyExchange, a free online money transfer service, as a direct competitor to PayPal and Google Checkout.
The service is backed by AOL founder Steve Case and has also received funding from Citi, Deutsche Bank and Morgan Stanley.
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by Graham Charlton
26 September 2007 14:39pm
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The Evening Standard launched a new website this week with news, blogs and comment from the London daily.
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by Graham Charlton
26 September 2007 13:34pm
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In marketing technology, it’s important not to get carried away by your own spin.
Behavioural targeting sounds quite complex, but the idea and the source of the uplift is really quite simple and it happens in the real world every day.
Picture your favourite restaurant. If you’re lucky enough to have a switched-on wine waiter, he will remember the wines you’ve enjoyed in the past and intelligently suggest new vintages as they come onto his list.
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by Mark Simpson
26 September 2007 09:30am
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TUI Travel, the holiday group that includes major travel brands Thomson Holidays and First Choice, has reportedly acquired holiday user review website Holidays Uncovered.
Travolution reports that a deal was concluded within the past few weeks and will soon be officially announced.
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by Graham Charlton
26 September 2007 08:28am
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Amazon has launched a beta version of its much-anticipated DRM-free music download store.
The etailing giant claims it will have the world's largest collection of DRM-free music downloads, with 2m songs available from over 180,000 artists.
However, it is not yet available in the UK.
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by Graham Charlton
26 September 2007 08:18am
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Facebook has overtaken MySpace for the first time in the UK in terms of unique visitors, according to new stats from Nielsen//NetRatings.
The social network, which has been experiencing phenomenal growth recently and is reportedly a target for investment by Microsoft, had 6.5m unique visitors last month compared to 6.4m for its News Corp–owned rival.
At the start of the year, its audience was just a fifth of the size of MySpace’s, and even in May, Facebook had just 3.2m unique vistors compared to its rival’s 6.5m.
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by Graham Charlton
25 September 2007 12:44pm
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Capital One's European head of brand marketing Justin Basini talks about the challenges of resourcing and measuring multi-channel campaigns, as well as ways in which the web has affected how consumers research and buy financial services.
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by Richard Maven
25 September 2007 12:38pm
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Online fashion and lifestyle publisher Glam Media has launched a number of new features and widgets to make its network of blogs and websites easier to navigate.
Glam's platform is designed to distribute media content across its network of more than 400 sites and partners, with the aim of increasing the network's traffic and page views.
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by Graham Charlton
25 September 2007 11:58am
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US ad spending fell by 0.5% in the first half of this year, but internet ad spend continues to rise, growing by 23.6%, according to new data from Nielsen.
TNS Media Intelligence paints a similar picture, with its figures putting total US online ad spend at $5.5bn (£2.7bn) for the first six months of the year, up 17.7% from $4.69bn (£2.3bn) in the same period last year.
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by Graham Charlton
25 September 2007 08:26am
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