Digital Marketing Blog
Dance brand Ministry of Sound claims to have been generating clickthrough rates as high as 5-9% after launching pre-roll online video ads - well higher than the industry average for banners of under 1%.
We asked head of digital sales Jim Haysom a few questions about its video advertising, and other ways it plans to monetise its rich media content.
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by Richard Maven
16 August 2007 12:56pm
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PeekYou, another recently launched people search engine, has updated its people search functions and improved the navigation on its site, and now has over 50m searchable profiles.
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by Graham Charlton
16 August 2007 11:00am
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A number of well known companies and political partites have been accused of altering their entries on Wikipedia, in order to cover up previous misdeeds, or to make their rivals' entries less appealing.
A new tool developed by the California Institute of Technology can find out about the editors of Wikipedia entries by comparing the net addresses of editors on Wikipedia to a known database of IP addresses.
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by Graham Charlton
16 August 2007 10:39am
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‘Web-savvy’ small businesses are twice as confident about their future prospects than those that have yet to establish an internet presence, according to a survey by web directory thebestof.
The poll (via startups.co.uk) found companies that were using the net expected to expand by an average of 41% over the next year, while firms not doing so only expected 20% growth.
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by Richard Maven
16 August 2007 09:52am
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Mark Kuhillow asks whether user generated environments could become the affiliates and media owners of tomorrow.
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by Guest Author
16 August 2007 09:00am
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Shopify, a website that allows users to set up their own e-commerce store with integrated payments, has launched an online marketplace for shoppers to search for products from all Shopify's stores.
Shopify, launched back in April, provides a similar function to French startup Zlio, allowing users to set up, stock and personalise stores, using a range of templates.
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by Graham Charlton
15 August 2007 17:02pm
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Behavioural targeting will give the best returns when a wide variety of on and off-site factors are pulled into the equation.
The technology can give great results with site content and isn't just something you should be asking your ad network about.
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by Mark Simpson
15 August 2007 16:07pm
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Bazaarvoice is excited to sponsor a new E-consultancy study which provides what we believe to be the first benchmark of Social Commerce in the UK.
The report gives rich insight into retailers’ perspective of where the online marketing and e-commerce industry stands today with social commerce, and where it may be headed tomorrow.
Let's take a look at some of the key findings after the jump...
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by Sam Decker
15 August 2007 14:55pm
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Seedcamp, the VC-backed project which aims to help foster the next wave of European startups, has said it has received over 260 applications from over 40 countries.
The project, backed by Saul Klein, is running a week long event in London next month, where the five best startups will receive funding of €50,000 to launch their business, in return for a 10% stake.
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by Graham Charlton
15 August 2007 12:13pm
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Indoor Media is today launching what it says is the first online network to target the estimated 1.5m British Asians that are regular internet users.
The launch of AdMasala, a network of Asian content sites, coincides with Indian Independence Day. It has been launched by Murly Tiwari, formerly of 24/7 Real Media and Jai Rai, who previously worked for cricinfo.com.
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by Graham Charlton
15 August 2007 11:12am
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