Digital Marketing Blog

Firefox has user retention problems

Around 75% of people that download the Firefox browser don't actually use it regularly, according to figures from Mozilla.

According to the Mozilla Wiki (via ZDNet), approximately 50% of the people who download the browser try it out, but only 50% of those become regular users.

by Graham Charlton 09 August 2007 14:29pm 0 comments

Google News to enable comments

Google is to begin allowing some users to air their views on stories, with their comments to be displayed alongside headlines.

However, only those involved in writing articles or connected to the story in some way will be able to add their opinions, which will be vetted by the Google News team before being displayed on the site.

by Graham Charlton 09 August 2007 13:37pm 0 comments

Blockbuster buys movie downloading service

Movie rental company Blockbuster has snapped up film downloading service Movielink after negotiations said to have lasted since March.

The move, the retailer hopes, will give it a stronger presence in a fast-growing but small and competitive market.

by Richard Maven 09 August 2007 12:50pm 0 comments

Zlio partners with Shopping.com

French start-up Zlio, which allows you to create and stock your own online store, has announced a CPC partnership with price comparison site Shopping.com.

The deal will allow Zlio's shopkeepers to earn commission every time someone clicks through to a product on the comparison site, while Shopping.com will benefit from the leads generated by Zlio users.

by Graham Charlton 09 August 2007 11:25am 0 comments

Customers 'annoyed by mobile provider spam'

The UK’s mobile operators are annoying many of their customers with “irrelevant” marketing messages, according to a new survey.

The GfK NOP research, commissioned by Pontis, found a lack of segmentation by mobile service providers when marketing their services.

by Richard Maven 09 August 2007 10:17am 0 comments

An email dialogue: conduct some research!

In the excitement of the latest email marketing buzzwords such as using dynamic content, triggered campaign sends, improving deliverability rates and integrating databases, many email marketers are forgetting one of the most powerful uses of email marketing.

Email is excellent at driving people to surveys and gathering essential customer intelligence.

by Henry Hyder-Smith 08 August 2007 16:29pm 0 comments

Over 40s social network nets funding

Tee Bee Dee, a US-based social network aimed at the over 40s market, has received $4.8m (£2.4m) in a Series A funding round led by Shasta Ventures and also involving Monitor Ventures.

Tee Bee Dee

by Graham Charlton 08 August 2007 14:50pm 0 comments

Spock launches people search engine

Spock, the search engine that helps you find information online about specific people, has come out of private beta today.

Spock uses data from MySpace, LinkedIn and other sources to return infomation about the people you search for - giving details such as age, occupation, as well as some general background.

by Graham Charlton 08 August 2007 14:05pm 0 comments

Trinity Mirror relaunches North East news sites

Trinity Mirror has continued the revamp of its regional news websites with the relaunch of two of its North East titles, Gazette Live and ne business.co.uk.

Trinity Mirror is making both websites more interactive, with the addition of blogs, videos, and other user-generated content. This is part of a wider revamp of its web properties, which began with its Liverpool news sites in June.

by Graham Charlton 08 August 2007 12:11pm 0 comments

Hearst to buy social shopping site

US media group Hearst Corporation is reportedly set to buy Kaboodle, an online community that allows shoppers to bookmark and discover products.

The move, according to the Wall Street Journal, will see Hearst using the site to tap into social shopping and attempting to engage its magazine readers in new ways.

by Richard Maven 08 August 2007 08:25am 0 comments