|Job Title||Head of Digital|
|Registered Since||9 Oct 2007|
|Areas of Expertise||Mobile, Social, Organic/Natural Search (SEO), Paid Search (PPC), Web Project Management|
An experienced Digital Marketer since 1997 with PRINCE2 practitioner status, during this period I have successfully launched many new online initiatives for Juniper Networks, Cisco, Dialogic, the Chartered Institute of Marketing (CIM) and Hyundai, including content managed and e-commerce based websites. I've experienced International exposure running projects across Europe, US, APAC. My solid project management and business process modelling along with my online marketing skills enable me to manage and deliver projects on time, on budget and on brand.
My approach is to create an environment where those around me share my passion for the Internet and the opportunities it presents. Sharing my knowledge, championing and communicating the benefits of Web 2.0 capabilities enhances both the user experience and offers additional online communication channels for organisations I work for.
PRINCE2 Practitioner - project management. Emarketing - management and creation of email and SMS campaigns. Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) campaigns. Website creation and development and the introduction of content mangement systems (CMS) including workflow management. Web 2.0 - creation of blogs, RSS feeds, podcasts, chat online (messenger applications) and Twitter. Mobile websites, Mobile Marketing and Mobile SEM. Web Analytics and Visual Identity creation.
My LinkedIn Profile
Here's my professional profile and career history on LinkedIn.
Follow me on Twitter.com/zoe9
This is where I micro blog about all things that interest me from web 2.0 to chocolate and cupcakes. Follow me to find out more.
My Xing Profile
Here's my professional profile and career history on Xing (the Germanic professional network).
My Naymz Profile
Here's my professional profile and career history on Naymz, which is a reputation network. Check out my profile and recommendations received.
This is my personal blog where I share experiences and new finds.
Ditigal Marketing Manager - Online Brand Experience at Cisco
From September 24, 2007 and still in this role.
Education and Qualifications
1998 – 1998
1992 – 1996
Blog comments by Zoe Sands
- A beginner’s guide to blogging for business, 31 Mar 2010
- Augmented Reality for Mobile Advertising, 8 Feb 2010
- The horror, the horror: @VodafoneUK's social media balls up, 8 Feb 2010
- Augmented Reality for Mobile Advertising, 7 Feb 2010
- Microsoft integrates Twitter into BingTweets, 22 Oct 2009