|Member Since||14 Oct 2009|
|Areas of Expertise||Online Copywriting|
You can call me a “content consultant” or a “communications strategist.”
You can call me a “word alchemist” or a Creative Director’s “dream
come true.” The important thing is that you call.
As a creatively dynamic, amazingly "response-able" freelance copywriter,
I can “get it write” the first time. To find out more, please contact me
today . . . while I am still in search of a few good clients.
25 Ways I’ll Make Your Life Easier
1. Save overhead.
An independent consultant gives you the flexibility to hire help when you need it – without increasing your overhead when you don’t.
2. Sell more.
More "response-able" copy will pay for itself – many times over and above my very competitive cost.
3. Fresh perspective.
Think you’ve thought of every creative angle? Think again!
4. Easy to work with.
I listen well, work well with all kinds of people and am "non-attitudinally challenged" –- at least on a good day.
5. Minimal risk.
No long-term commitments. Love me – or leave me.
6. Because next week might be too late.
Meet with me before there’s an immediate need, so I’ll be better able to hit the ground running when there is.
7. Real-world experience.
I started and ran my own catalog company for nine years – and I’ve been freelancing full-time for more than ten. Few other copywriters have that experience – or level of marketing expertise.
8. Strategically savvy.
Sure, I’m creative –- but I also know how to translate "marketingese" into crisp, captivating and compelling copy.
I’m experienced in a wide range of formats (DM packages, ads, articles, brochures, online content, newsletters), industries, and styles.
As a voracious reader, I bring a vast knowledge base of advertising strategy, marketing savvy and past client experience to the table. My MBA in Marketing doesn’t hurt either.
11. Excellent research skills.
If I don’t know it, I can find out about it –- fast.
12. Quick on the uptake.
It’s my job to get up to speed quickly – and I do it very well.
13. Deadline dependable. I won’t make any commitments that I can’t keep, and, as a self-employed professional, I will go the extra mile (hour, night, etc.) to keep you satisfied.
14. Keen sense of humor.
It may not always show up in the copy, but it does make it more fun to work together.
15. Brilliant brain-stormer.
Taglines, headlines, product names, whatever. In a group or at my home office alone, I am great at thinking out of the box, backpack, or cubicle.
16. Technologically well equipped.
E-mail, fax, power-user notebook, Fed Ex account, USB memory sticks, PDF files, very cool pens? Yeah, I’ve got ‘em. And I’m saving
up for an iPhone.
17. Excellent verbal communication skills.
18. Enthusiastic & positive.
19. Good at taking direction – or winging it.
However detailed (or not) your creative direction is, I can run with it. If there’s something I need to know, I’ll ask – but I’m also able
to make reasonably intelligent assumptions.
20. Extraordinarily efficient.
With my time –- and yours. And, with multiple clients to serve, I’ve been "multi-tasking" since that term was invented.
21. Available for travel.
Just in case you want to tell me where to go.
22. Marketing savvy.
DM secrets. Headline writing tricks. Whole-brain copy. Words that engage, motivate and persuade. I’ve read the books, clipped and filed the articles – and I’ve been applying it all to the best of my ability for over 10 years.
Not to you –- not yet anyway. But I do have a whole bunch of glowing references from satisfied clients, and I’m sure that many of them are as committed to excellence and creative brilliance as you are.
I recognize and appreciate that, directly or indirectly, every client
I work for is, in a sense, entrusting me with his or her business. And I have a genuine commitment to producing work that merits and rewards that trust.
25. The AZ Factor
This includes all of the intangible factors of using someone who brings all of the above qualities to the table –- and then some! How valuable could all this be to your clients or to your organization? There’s really only one good way to find out –- call me soon. I will do my very best to keep you consistently impressed.
Experience. Talent. Results.
What can I write WELL for you?
<> ADS <> BROCHURES <> CATALOGS <> SALES PRESENTATIONS <> CREATIVE CONCEPTS <> TAG LINES <> DIRECT MAIL <> MARKETING COMMUNICATIONS <> WEB SITES <> LANDING PAGES <> SELL SHEETS <> EMAIL PROMOS <> PRESS RELEASES <> CASE STUDIES <> NEWSLETTERS <> POSTCARDS <> BANNER ADS <> BILLBOARD ADS
20 Tammy Road
Wesley Hills, NY 10977
Online Portfolio: tinyurl.com/a2zportfolioHYPERLINK "http://www.a2zmicromarketing.com/"
Education and Qualifications
Over 20 years of experience in many formats and industries. Proven ability to execute on-target marketing strategies as directed, think out of the box, and transform mere products into must-have sensations.
Ø Excellent conceptual and strategic marketing skills
Ø Ability to work with clients and articulate copywriting/creative vision
Ø Ability to quickly research, absorb and integrate new information and concepts
Ø Poise under pressure
Ø Wicked (but generally safe) sense of humor
Ø Deep hands-on knowledge of advertising, marketing, and business
Ø Deadline-dependable and client-focused
o MBA in Marketing lets me more effectively "translate" creative briefs into crisp, cogent copy