| Name | Alec Cochrane |
|---|---|
| Job Title | Head of Optimisation |
| Organisation | Blue Latitude |
| Member Since | 12 Jun 2008 |
| Areas of Expertise | Web Analytics |
About Me
Alec is an experienced Business Consultant specialising in Web Analytics having worked at a variety of different types of organisations with different business models from financial services to media.
My Links
Adversitement
Adversitement is Adversitement is an e-marketing consultancy specialized in web analytics.
WhenCanIStop
This is Alec's personal blog on all things Web Analytics.
Blog posts and comments by Alec Cochrane
- Facebook's real ad problem: addressable market size, 22 May 2012
- Facebook's real ad problem: addressable market size, 21 May 2012
- The 68 tracking technologies used by large news sites , 21 Mar 2012
- Attribution modelling: the myths and the misnomers, 19 Jul 2011
- How government should do online marketing, 6 Apr 2011
- How government should do online marketing, 4 Apr 2011
- NY Times pay wall: the good, the bad, the ugly, 18 Mar 2011
- Why the EU Privacy Directive is not a real threat to the internet industry, 15 Mar 2011
- How to measure the success of a Government website, 22 Feb 2011
- How DirectGov should measure success, 22 Feb 2011
