|Job Title||Consultant in Ecommerce and Ebranding Strategy|
|Member Since||16 Feb 2011|
|Areas of Expertise||E-commerce, Mobile, Online Advertising, Community Management, User Experience and Usability|
I am fascinated by new technologies and social media that constantly offer superb opportunities for developing more intelligent and involved relationships between brands and consumers.
The "digital age" has brought an industrial & tertiary revolution, where the fundamentals of communication (established in the post-war period) and the race for consumption are compromised. With universal access to information, the exponential growth in the power of communities, and an increasing awareness of the impact of excess consumption on our planet, a new balance must be found. Sustainable and beneficial to all. There is a real need to reinstate the trust between consumers and brands, and to reinvent the notion of "consumption".
As part of the community of first "digital natives", I am proud to be among the pioneers of this new era.
After 9 years in FullSIX, the leading French Interactive Agency, as a consultant, then manager and finally partner, I work now as an independent consultant in ecommerce and online communication strategy. More info on www.purpledigital.fr