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Alterra Business Consulting
I started my career with the Finance Department of Ford Europe having completed a BA in Accountancy and an MSc in Management Science at Imperial College, London. I then spent 11 years in the City working for Barings and Phillips & Drew Fund Management

Alterra Business Consulting - Training
Marketing & Social Media Training Courses Our clients are all different – we tailor our training to your needs. We cover Marketing Strategy, LinkedIn, Twitter, Facebook, Blogging, and Social media marketing process training. In-house training fo

Alterra Business Consulting - Marketing
The first stage in building a Marketing Strategy is an Audit of your current marketing efforts. The Audit covers how your company uses the following marketing media: The Marketing Audit Report details our recommendations listed in priority order along

Education and Qualifications

I started my career with the Finance Department of Ford Europe having completed a BA in Accountancy and an MSc in Management Science at Imperial College, London.

I then spent 11 years in the City working for Barings and Phillips & Drew Fund Management as an Investment Manager. Subsequently, I set up my own independent consultancy advising investment companies on the application of new technology.

At Alterra we have 3 areas of focus:

1. Business planning

It is difficult to be objective when running your own business. A business plan ensures you have a dynamic framework for growing your business where you know how sensitive your projected profits are to the unexpected. We have a process which gives you an action plan for meeting your objectives.

2. Marketing strategy

Our marketing audit looks at all the different media a company is currently using to promote their products and services and analyses which are yielding the greatest return on investment. We then come up with recommendations for improvements and implement them on a project by project or retained basis.

3. Social media strategy, training and management

Implementing a social media strategy is a time consuming element of marketing where a company may not have the skills to implement it effectively. We train your staff to have the right skills and write social media strategies and guidelines. Our speciality is LinkedIn for professional service companies.

Business planning, consulting for change, consulting for growth, cost reduction, LinkedIn strategy applications for business to business and Social Media Policy consultancy. Our clients are predominantly in Accounting, Legal and Financial Services in south east England and London.

Open and tailor-made courses on LinkedIn, Twitter and Facebook for business.

Blog comments by Amanda Brown

• Three lessons social marketers can learn from email marketers, 30 Sep 2012