NameAnders Uttrup
Job TitleCMO
OrganisationCreuna A/S
Registered Since28 Apr 2006
Areas of ExpertiseEcommerce, Mobile, Multichannel Marketing, Online Customer Service, Strategy & Operations
Contact Details
Email:
Telephone: +45 22685823
Mobile: 4522685823
Address: Hammerensgade 4, Copenhagen, DK-1267, Denmark

About Me

Marketing Director at Creuna A/S working with business strategy, concept development, market and customer analysis, branding, campaign development, advertising, press contact and other disciplines within marketing and management.

Core competences within the areas of marketing and branding, digital business development, idea and concept development as well as marketing and communications advisory services in relation to digital media in general.

Graduate of BSc in Economics and Business Administration and has a Graduate Diploma in Business Administration in marketing management. Experience from the publishing business, the advertising business as well as the IT and Internet consultancy business. From marketing responsibilities in Aller Group, Senior Consultant and Project Manager for Young & Rubicam Interactive, Vice President of Aston Group responsible for digital communication, partner of Cubizz Communication, self-employed internet consultant as well as Senior Consultant in Buyingexperience A/S.

Has been working with advisory services at management level in the IT and Internet business since 1996. Head of Marketing and Communications at Creuna since 2005

My Links

Creuna
Creuna - Scandinavias leading full-service digital agency

Creuna Denmark
Creuna Denmark - Denmarks largest full-service digital agency

Creuna Sweden
Creuna Sweden - Largest full-service digital agency in Sweden

Creuna Norway
Creuna Norway - Leading full-service digital agency in Norway

Creuna Denmark Video Site
The online video channel of Creuna Denmark - Denmarks leading full-service digital agency

Career History

Chief Marketing Officer at Creuna
From January 1, 2009 and still in this role.

Creuna is a digital full-service agency with offices in Denmark, Norway and Sweden. With our business concept and more than 350 employees, we cover anything from thought to action within digital communication. We work with strategy, concept and design for technical implementation and organizational launch. We solve challenges about sales, marketing and branding. And we create improved efficiency and automation of internal business processes that facilitate cooperation, production and delivery with optimum resource consumption. In short; We combine strategy, creativity and technology – digitally.

Marketing Director at Creuna Denmark
From January 1, 2005 until December 31, 2008.

Creuna is a digital full-service agency with offices in Denmark, Norway and Sweden. With our business concept and more than 350 employees, we cover anything from thought to action within digital communication. We work with strategy, concept and design for technical implementation and organizational launch. We solve challenges about sales, marketing and branding. And we create improved efficiency and automation of internal business processes that facilitate cooperation, production and delivery with optimum resource consumption. In short; We combine strategy, creativity and technology – digitally

Senior Business Consultant at Buyingexpperience (Now Creuna)
From November 1, 2004 until March 1, 2005.

Buyingexperience – an internet consultancy highly specialized in e-commerce and e-marketing systems and solutions. Sales responsible and concept developer of webshops and other commercial self-service solutions. Buyingexperience was acquired by Creuna 01.03.05.

Founder and director at Uttrup Consulting
From May 1, 2003 until October 31, 2004.

The business concept for Uttrup Consulting was, to create new ideas, concepts and solutions that support the customers' sales function - by creative use of online as the turning point. USP’s was experience within marketing, branding and communications adding many years of experience within the online-industry. Created concepts for lead generation, loyalty programs as well as digital branding projects and worked with customers such as Fritz Hansen, AVT Business School, T-Systems and Gilbarco Weeder.

Vice President, Digital Communication at Aston Group and Cubizz Communication
From January 1, 2000 until April 30, 2003.

Employed in Aston Digital Communication - a strategic business unit in Aston Group specialized in advising companies in the use of the internet and other digital media within streamlining of sales, marketing, and communication. Per 01.09.02 leading employees (including me) bought the business unit out of Aston Group and established a new company under the name Cubizz Communication, where I continued as a partner with the same areas of responsibility as in Aston Group.

Education and Qualifications

Graduate of BSc in Economics and Business Administration and Graduate Diploma in Business Administration in marketing management.