| Name | Andrew Davies |
|---|---|
| Job Title | Director |
| Organisation | idio Ltd |
| Member Level | Gold |
| Member Since | 10 Jun 2011 |
| Areas of Expertise | Content Marketing and Strategy, Multichannel Marketing, Customer Experience, eCRM, Marketing Automation |
About Me
I am a co-founder of idio, and lead our commercial operations in the UK.
idio’s content personalization platform identifies patterns in each customer’s content consumption to understand their interests, and inserts real-time dynamic content into communications across digital channels to personalize the experience and drive increased engagement and conversion. idio then passes a new data stream of contextual customer insight back to the existing customer database.
With our deep experience in CRM and predictive analytics, idio’s products have been built from the ground up to solve the complex challenges in personalizing customer communications to drive lifetime customer value. For more information on idio please see http://www.idioplatform.com
Before idio, I co-founded a digital agency which served clients such as Sky, ITV, and No 10 Downing Street. Previously, I worked for Deloitte Consulting, serving major Technology, Media and Telecoms clients such as WPP Group, Vodafone Group, and Trinity Mirror Group.
My Links
Education and Qualifications
BSc Management Science (1st Class Honours) from Warwick Business School
1 year at the University of Richmond, Virginia (a range of MBA and undergrad leadership/business/strategy courses on exchange)
Blog posts and comments by Andrew Davies
- In marketing, pull beats push in the long run, 7 May 2013
- It's time to put the customer back into the 'customer journey', 6 Jan 2012
- Content analytics for marketers, 16 Aug 2011
- Content analytics for marketers, 16 Aug 2011
- The five stages of content-marketing grief, 15 Jun 2011
Forum posts by Andrew Davies
- Content Curation Platforms - who's out there?, 10 Jun 2011
