| Name | Andrew Shorter |
|---|---|
| Job Title | European Ecommerce Manager |
| Organisation | Woodstream Europe |
| Member Since | 22 Jun 2012 |
| Areas of Expertise | E-commerce, Multichannel Marketing, Social Media, Strategy and Planning, Customer Experience |
About Me
A senior digital specialist with a 360degree understanding of the digital landscape from strategy thru operations to campaign & launch management offering commercial drive & focus. Recruited, mentored and developed high performing teams in major complex businesses to achieve targets and overall business success.
Experienced in all aspects of online & digital both as a thought-leader and an operational make-it-happen team-player.
Most recent roles relate to driving customer acquisition online, roadmapping & user experience, content modeling, acquisition/retention/conversion planning & development, Web 2.0 (social media), campaign launch and management using PPC & SEO/Adwords/affiliates, viral, direct marketing & CRM.
