Andrew Smith

Name	Andrew Smith
Job Title	Director
Organisation	escherman
Subscription Level	Silver
Registered Since	11 Dec 2008
Areas of Expertise	Online Copywriting, Social, Organic/Natural Search (SEO), Web Analytics
Contact Details	Telephone: 02083348095 Address: Parkshot House, 5 Kew Road, Richmond, Surrey, TW9 2PR, United Kingdom

About Me

Latest

I am co-author of Share This: the Social Media Handbook for PR professionals, published by Wiley in the UK in July 2012 and the US in August 2012.

I am an approved trainer in social media, SEO and analytics for the Chartered Institute of Public Relations (CIPR)

Background

I've spent 24 years in PR, marketing communications and journalism - always aiming to be at the forefront of PR innovation.

According to journalist Jack Schofield at The Guardian, I was the second PR person in the UK to begin sending press releases via e-mail in 1991 (hat tip to then Apple UK PR Manager Frank O'Mahoney who beat me by a few weeks).

In 1995, I helped organise Compuserve's historic first ever worldwide online multimedia interview with Mick Jagger of the Rolling Stones (I was also Mick's computer "keyboard player" on the night).

Technology and business journalist Sally Whittle has described me as the "de facto godfather of PR blogging" in the UK.

My latest venture - escherman - thus aims to combine powerful digital marketing techniques such SEO, multi-variate testing and social media with traditional content-led PR skills to provide highly effective and measurable benefits to clients.

Specialties

Digital PR, online PR, strategic communications consultancy, senior level media relations, digital marketing, online marketing, SEO, social media,Twitter.