Andy Betts

Name	Andy Betts
Job Title	Managing Consultant, Business and Digital Strategist
Organisation	Bett-zi
Member Since	6 Nov 2009
Areas of Expertise	B2B Marketing, Online Advertising, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC), Strategy and Planning
Contact Details	Email: Telephone: 07894863693 Mobile: 07894863693

About Me

Andy has 10 years International digital media and search marketing based experience working with many of the industries leading agencies. He has a diverse skill set across key growth functions such as business development, marketing, account management and client services.

His success and contribution to the industry is mirrored by leading growth and acquisition of companies such as. Latitude (5years) – DoubleClick Performics (2 years) – Google – Publicis/Vivaki (Starcom, Zenith, Zed Digital, Digitas)

His strategic marketing experience has helped formulate business and digital strategy, (prospecting, winning, and managing business) for over £200m of business with many leading global and local brands. His work has seen him spend considerable time consulting in Europe, APAC, and in the USA (NYC and Chicago).

Andy has worked at VP/Director level with brands such as -HSBC, HP, United Airlines, Lexis Nexis, Saxo Bank, Motorola, American Express, Fidelity International, Johnson and Johnson, AA, Norwich Union, Asda Financial Services, Tesco Personal Finance, Alliance and Leicester Commercial Bank, Ladbrokes, Corel, McAfee, Endsleigh Insurance, Littlewoods, Betfair, Bet365

Specialties:Growing business – demand generation and marketing strategy, digital marketing strategy, search marketing, emerging and social media, natural search (SEO), paid search (PPC), affiliate marketing, email marketing: Agency Experience