| Name | Arta Abbasi |
|---|---|
| Job Title | Ecommerce director |
| Organisation | fireplaceproducts |
| Member Since | 18 Apr 2012 |
| Areas of Expertise | E-commerce, Search Marketing - Organic/Natural (SEO), Web Design, Web Project Management, Conversion Rate Optimization |
About Me
Web Application Engineer,Website Developer
Fireplace products
August 2008 – Present (3 years 9 months)
Redesigning websites , implement some useful modules , online marketing ideas
E-Commerce and Online Marketing Director
fireplaceproducts
Privately Held; 1-10 employees; Retail industry
August 2008 – Present (3 years 9 months) Essex
Develop promotional and advertising plans in conjunction with Marketing dept to drive traffic to site.
Develop online content.
Set and adhere to budget and time deadlines.
Setup, test, launch and measure email program campaigns.
Develop and manage SEM and SEO strategy and updates.
Manage design, layout and content for site and partner site, including microsites and apps.
Lead and ensure timely execution of site updates; new product adds, content updates, site enhancements
Maximize customer site behavior using web analytics, metrics and selling performance.
Identify and develop new features for website enhancements that improve conversion rate.
Research profitable keywords and develop strategies for high-ranking results in web searches.
Analyze data reports to identify areas for expansion and optimization.
Ensure correct tracking is implemented on all keywords and ad copy.
Deliver weekly reports on results of SEO & and marketing campaigns.
Advocate best practices and new industry trends and opportunities for increased web sales and online branding.
Conduct competitive analyses integrating best practices into the overall website strategy.
Develop social media content.
Collaborates with key cross-functional groups to develop and execute programs that accomplish brand objectives on schedule and within budget.
Structures and conducts engagement with consumers through social media marketing channels as a means to spark positive interactions/recommendations for our products.
Manages and participates in the day-to-day dialogue/two-way conversations within social marketing platforms that display versatility using a distinctive, knowledgeable, friendly and professional voice.
Leads and executes social marketing tactics
Leads the development of innovative and scalable social marketing plans/programs to optimize performance against key performance indicators.
Teaching assistant
University Of East London
Educational Institution; 1001-5000 employees; Higher Education industry
October 2009 – January 2011 (1 year 4 months)
Visual Basic,PhP,Access Database,Mysql,IDCL
Technical demonstrator
University of East London
Educational Institution; 1001-5000 employees; Higher Education industry
September 2009 – January 2011 (1 year 5 months)
part time job at university as a teaching assistant in practical part of student's courses in PHP,ICT,Database
Education and Qualifications
University of East London
Msc, Information Security and Computer Forensics
2010 – 2011
University of East London
BC Houners, Bussiness information systems
2008 – 2010
NCC
Advanced Diploma, Computer Science
2006 – 2008
Blog comments by Arta Abbasi
- EU cookie law: three approaches to compliance, 24 Apr 2012
