| Name | Arthur Hughes |
|---|---|
| Job Title | Senior Strategist |
| Organisation | e-Dialog |
| Member Since | 1 Nov 2007 |
| Areas of Expertise | B2B Marketing, E-commerce, Email Marketing, Multichannel Marketing, Strategy and Planning |
About Me
31 Years in Direct and Database Marketing. 5 Years in email marketing. 8 Database Marketing Books published, including Successful email marketing strategies: From Hunting to Farming (RACOM 2009) and Strategic Database Marketing (MCGraw Hill 2006). Founder of The Database Markeing Institute www.dbmarketing.com.
Education and Qualifications
BA Magna Cum Laude Princeton, Philosophy; MPA Princeton Economics. 32 years teaching economics at the University of Maryland.
