| Name | Arthur Hughes |
|---|---|
| Job Title | Vice President |
| Organisation | The Database Marketing Institute, ltd. |
| Member Since | 22 Oct 2009 |
| Areas of Expertise | Email Marketing, Multichannel Marketing, Strategy and Planning |
About Me
I have written eight books on database marketing and email marketing. The most recent is Successful Email Marketing Strategies: from Hunting to Farming (RACOM 2009). I have been in the direct marketing business since 1978,
Education and Qualifications
Masters degree from Princeton in Public Affairs. 31 years in Database Marketing and Email Marketing.
