|Job Title||Vice President|
|Organisation||The Database Marketing Institute, ltd.|
|Member Since||22 Oct 2009|
|Areas of Expertise||Email Marketing, Multichannel Marketing, Strategy and Planning|
I have written eight books on database marketing and email marketing. The most recent is Successful Email Marketing Strategies: from Hunting to Farming (RACOM 2009). I have been in the direct marketing business since 1978,
Education and Qualifications
Masters degree from Princeton in Public Affairs. 31 years in Database Marketing and Email Marketing.