Artur Jach

Name	Artur Jach
Job Title	Technical SEO Manager
Organisation	MPG Media Contacts
Member Level	Enterprise
Member Since	9 Feb 2010
Areas of Expertise	E-commerce, Social Media, Search Marketing - Organic/Natural (SEO), Community Management

About Me

• Managing SEO campaigns for ecommerce, travel and finance clients. Creating on-site and off-site SEO strategy and supervising/reviewing the implementation.

• Generating monthly SEO reports using Advanced Web Ranking and analyzing statistical data from web analytics tools: Google Analytics, Nedstats, Lynchpin & Yahoo Web Analytics

• Creating monthly SEO report and recommendations based on the analysis as well as upcoming online / offline marketing activities. Presenting it back to the client.

• Optimising website content and monitoring keywords performance; liaising with the client on all upcoming updates, changes & new marketing campaigns

• Implementing SEO recommendations using Magento CMS, Epifony (Symphony), Wordpress or coding them into the template

• Managing the link building and off-site activities, e.g. optimising and distributing press releases and blog posts, niche directories submissions, using social media (videos & images), social networks & bookmarking to increase website exposure

• Pre-launch SEO recommendations, e.g. meta tag, alt/title tags, URL rewrites, keyword analysis, HTML source code elements, setting up website tracking & event tracking

• Providing technical SEO assistance to SEM account manager, project managers and clients

• Planning and implementing viral seeding strategy

SEO Manager
On-site SEO
Off-site SEO
Analysis & Tracking
Reporting
SEM Strategies
Coding

_ SEO Management: Formulating SEO strategy and managing SEO campaigns on ecommerce, travel and finance client websites. Supervising SEO and link building specialists. Introducing SEO process in the company.

_ On-site SEO: Analysing website’s content, formulating SEO recommendations documents and implementing them by using CMS as well as changing HTML and PHP templates.

_ Off-site SEO: Planning and implementing off-site SEO campaigns which involved seeding online PR, social media marketing, blogging and maintaining shopping directories like Google Shopping.

_ Analysis & Tracking: Regular monitoring and analysing websites’ SEO performance using various web analytics tools. Implementing website, blog, email, ppc & flash tracking.

_ Reporting: Generating monthly ranking / traffic reports and social media campaign performance reports. Creating summaries of both, recommending new SEO activities and goals, presenting it to the client.

_ SEM Strategies: Attending client and internal meetings actively seeking new and the best SEO campaign strategies.

_ Coding: Using existing Front End Development knowledge (XHTML, CSS, JavaScript, PHP) for updating HTML and PHP templates and giving accurate on-site SEO recommendations.

Education and Qualifications

2010 – 2012 (expected)

Modules include:
- Search Engines and Web Navigation
- Advances in Data Management
- Data Warehousing and Data Mining
- Internet and Web Technologies
- Component-Based Software Development
- Information Retrieval
- Mobile and Ubiquitous Computing
- Object-oriented Design and Programming
- Semantic Web

2010 – 2010

- Planning and managing International SEO strategies
- Developing effective and strategic multilingual SEO campaigns on a number of international search engines
- Understanding and managing online brand globally in order to grow the international market share in the natural listings in each market covered
- Improve the international content creation and conversion rates

2006 – 2010

Modules Included:
- Final year SEO project - Search Engine Spider Simulator - http://www.arthurjach.co.uk/search-engine-simulator/
- PHP & MySQL Web Applications
- Software and Programming Java
- Database Management
- Social and Organisational Issues in Computing
- Marketing Principles and Practices
- Artificial Intelligence and Neural Networks
- Middleware
- Adaptive Systems
- Computer Networking

Activities and Societies: Final Year's Best Student award

2009 – 2009

This course covered these Advanced SEO topics:
- Advanced analytics and tools for SEO Management
- Review of existing on-page optimisation approach and SEO audit techniques
- Keyphrase management
- A structured approach to building more quality backlinks
- Information Architecture. The full-range of internal-linking and content creation approaches
- Digital Asset Optimisation
- Vertical Search. Best practice approaches for specialist forms of SEO including Mobile SEO, Local SEO and International SEO
- How best to integrate SEO with paid search, affiliate marketing and Online PR campaigns
- Online PR for SEO
- Multilingual SEO