|Job Title||GM - Marketing, Corporate Communications, PR|
|Member Since||10 Apr 2007|
|Areas of Expertise||B2B Marketing, Lead Generation, Online Advertising, Social Media, Strategy and Planning|
An MBA from University of Leeds, I am an enterprising professional with over 10 years of proven track record of successfully strategizing, developing and executing marketing plans and market development programs, in the SME, B2B and Internet space. Have hands on exposure to marketing, brand building, media buying and planning, corporate communications, public relations, digital+social media, sales and event management.
In my current role, am credited to have set up IndiaMART.com’s (India’s largest online B2B marketplace, 1000 employees, 26 offices, Intel Capital and BCCL - Times of India Group funded) marketing department and its processes from scratch and scaling up to a team of 7 professionals with a reasonably decent yearly marketing budget. Most recently, managed to bring IndiaMART.com traffic ranking (by comScore and Vizisense) to top 100 websites in India.
- Set up a marketing department and its processes from scratch. Built and managing a team of 7 professionals.
- Conceptualized and implemented new brand identity for IndiaMART.com on nationwide scale, through multiple platforms.
- Conceptualized and launched first ever Print, Internet and TV campaign for IndiaMART.com.
- Forged marketing alliances with some of the best known names in the industry such as Microsoft, The Economic Times, CNBC TV 18, NDTV Profit, Zee Business, Internet and Mobile Association of India (IAMAI), The Indus Entrepreneurs (TiE), Dun & Bradstreet (D&B), etc.
- Successfully running online CPC/CPL and social media campaign focusing on branding, traffic and lead generation, partnering every ad network worth its salt in India.
- Created and managing social media profile for IndiaMART across more than 300 social media and online PR sites.
Business Strategy, Sales & Marketing, B2B / Service / SME Marketing, Online Marketing (SEO, SEM, PPC, Web 2.0), Advertising, Branding, Corporate Communication, Collateral Development (Print, AV, Electronic), Sales Training, Product Positioning & Development, Media Planning & Buying, Media & PR, Alliances, Portal Development & Management, Web Analytics, Market Research, Direct Marketing, eDMs/Newsletters, Lead Generation, Events & Conferences, Business Negotiation, Pre-Sales, CRM, Telemarketing
General Manager - Marketing Communication at IndiaMART.com
From November 1, 2006 and still in this role.
Education and Qualifications
MBA from Leeds University Business School (Unversity of Leeds), UK.
BE (Mechanical) from Nagpur University, India.