|Job Title||head of Yalp! Web TV|
|Member Since||23 Jun 2009|
|Areas of Expertise||E-commerce, Connected TV, Multichannel Marketing, Community Management, Strategy and Planning|
I am an accomplished Executive in the Internet and Digital Media Business with proven history of structuring and operating smooth, profitable products/brands in the digital space.
I have been at the forefront in the development of the Internet in Italy since its beginning and work since 1999 in Telecom Italia, one of the biggest european players in the Telecommunication, IT and Media Business. I have worked on different products/brands in the Internet Media and Digital TV Business Units (Alice, Tin.it, Virgilio, Rosso Alice, Alice Home TV and currently Yalp!).
Among the projects I have confidently and effectively run and managed:
• headed business development, marketing operations and editorial strategy for Yalp!, Telecom Italia Web TV together with the development of a global network of content and service partners.
• achieved the successful launch / introduction of IPTV and Web TV Telecom Italia services in Italy.
• developed core products and marketing strategies of Virgilio, main Internet italian Portal
• being honoured as a contributing author in leading digital media magazines and featured panellist/event speaker on the subjects of business, marketing strategy and branding in the digital space.
Business Development • Business Analysis • Alliances / Partnerships • Budget / P&L Management • Product Development • Product Launch • Market Development • Channel Development • Content Scouting and Acquisition • Strategic Marketing / Positioning • Internet / Media Marketing • Content Strategy and Programming • Market Intelligence • Networking • Cross-Functional Team Leadership • Project Management • International Business
Blog comments by Basilio Bentivegna
- Best of 2009: 24 social media experts interviewed, 19 Dec 2009