NameBeaudon McLaren
Job TitleSearch and Performance Media Specialist
OrganisationAegis Media Australia
Member Since30 Oct 2012
Areas of ExpertiseContent Marketing and Strategy, Multichannel Marketing, Search Marketing - Organic/Natural (SEO), Web Analytics, Conversion Rate Optimization

About Me

Having both directed and managed multi-channel media campaigns over the past 12 years, I encourage and challenge the traditional media mind set to understand the media consumer relationship in which can influence: TV, Print, Radio, Outdoor, Experiential, Event Management, PR, while Integrating Web Development, Social, Mobile, Email, Search Engine Marketing (SEM) and Digital Performance based solutions.

Education and Qualifications

MBA, Australian Graduate School of Management (UNSW)
BA-Economics, University of New England AlumniĀ 
Diploma in Business Management-The Institute of Technology