|Job Title||VP, Global Head of Digital Marketing and CRM|
|Member Since||15 Jul 2010|
|Areas of Expertise||Mobile, Multichannel Marketing, Community Management, Strategy and Planning, Web Project Management|
A results orientated, dynamic marketer who can demonstrate a track record of achievement and responsibility with over 14 years commercial success in the telecommunications industry. Personal strengths include an ability to continually learn from experience and to quickly adapt to, as well as drive, change.
• Global and local market Digital marketing with extensive knowledge
across all disciplines including Website strategy and execution, Social
Media strategy and execution.
• Global Consumer Relationship Management (CRM) Experience ranging from scoping and audit of capability (technical/process/people) to specification of vision and technology partner(s) selection and subsequent deployment.
• Extensive sucessful Change management experience involving the creation of global strategy through to operational deployment in local markets.
• Global and Local strategic and operational experience across wide variety of marketing disciplines.
Head of Music Marketing - Global Product Marketing Director at Sony Ericsson
Marketing Director UK & Ireland at Sony Ericsson