| Name | Ben Sidebottom |
|---|---|
| Job Title | Media Systems Manager |
| Organisation | Essence |
| Registered Since | 1 Feb 2011 |
| Areas of Expertise | Multichannel Marketing, Online Advertising, Paid Search (PPC), User Experience and Usability, Web Analytics |
About Me
I have worked as a technical consultant for comScore/Nedstat, working closely with large clients to implement and asses their business needs in the analytics space. I also have experience in online marketing, website optimisation and cross-channel analytics.
My Links
LinkedIn
My public LinkedIn profile...
Career History
Media Systems Manager at Essence
From January 17, 2011 and still in this role.
Senior Business Consultant Key Accounts at comScore
From April 1, 2009 until January 17, 2011.
Technical Integration Consultant at Latitude Group
From September 1, 2006 until April 1, 2009.
Education and Qualifications
Computer Science BSc 1st Class Hons, University of Birmingham, UK
Blog comments by Ben Sidebottom
- Advertisers undercounting iOS paid search conversions: report, 13 Apr 2011
- Advertisers undercounting iOS paid search conversions: report, 12 Apr 2011
- Advertisers undercounting iOS paid search conversions: report, 7 Apr 2011
- Unique users? A 350% overestimation, 1 Apr 2011
- Advertisers undercounting iOS paid search conversions: report, 23 Mar 2011
- Advertisers undercounting iOS paid search conversions: report, 22 Mar 2011
- When will the "death of email" die?, 10 Feb 2011
