NameBenjamin Humphry
Job TitleManaging Director UK
Organisationnugg.ad AG
Member LevelSilver
Member Since22 Nov 2012
Areas of ExpertiseMobile, Online Advertising, Strategy and Planning, Video & Rich Media
Contact Details
Email:
Telephone: 020 3178 5087
Mobile: 07970 223366
Address: 131-151 Great Titchfield Street, London, W1W 5BB, United Kingdom

About Me

COMPANY PROFILE

nugg.ad provides solutions for relevant brand advertising and content. 

nugg.ad solutions empower FMCG/auto brand advertising campaigns on display/video/mobile to:

  • reach a higher proportion of a target audience, measure audience share, GRP/TRP using standard target groups across their entire audience
  • measure and optimise a campaign based on brand awareness, brand affinity and intent to purchase - not clicks
  • optimise the exposure each user has to a campaign, with cross-publisher frequency capping and boosting.

PERSONAL PROFILE

An experienced leader and strategist, worked across digital media for 15 years. 

  • Effective creation and leadership of large organisations, including planning and ownership of end-to-end sales processes, sales and operational budgets, forecasts, P&L, policies and staffing.
  • The successful launch of new businesses and markets, including creation and execution of business plans and go-to-market strategies.
  • Strong network and expertise in digital media, with specific knowledge of the technologies used in online advertising
  • Solutions sales/marketing, understanding the importance of clear and precise messaging - describing sevices in terms of their benefits

My Links

nugg.ad

Career History

Managing Director, UK/Ireland at nugg.ad
From June 1, 2011 and still in this role.

nugg.ad provides solutions for relevant brand advertising and content. nugg.ad solutions empower FMCG/auto brand advertising campaigns on display/video/mobile to reach a higher proportion of a target audience, measure audience share, GRP/TRP using standard target groups across their entire audience. Measure and optimise a campaign based on brand awareness, brand affinity and intent to purchase - not clicks. Optimise the exposure each user has to a campaign, with cross-publisher frequency capping and boosting.

AdMonsters Professional Services at AdMonsters
From January 1, 2011 until June 1, 2011.

(digital media consultancy delivered via my own company, Digital Salience)

CEO, UK & Ireland at Hi-media Payments
From December 1, 2009 until January 1, 2011.

Hi-media Payments is part of the Hi-media group, providing payment solutions for online publishers

Managing Director at Adtoma UK

Ad Platform

Group Manager, International at Field Operations, MSN/Microsoft

Responsible for MSN's advertising processes and operations across all 39 markets outside the US

Blog posts and comments by Benjamin Humphry