|Job Title||Global Digital Manager|
|Member Since||12 Jul 2012|
|Areas of Expertise||B2B Marketing, Content Marketing and Strategy, Social Media, Strategy and Planning, Online PR|
I am a digital specialist with over 15 years experience in marketing and communications. In the last 6 years I worked in pure digital roles across a number of industries. I have extensive knowledge of multi-channel digital marketing namely web, social media as well as email and some mobile. I am currently at AstraZeneca where I am responsible for the development and roll out of the digital and social media strategy for their R&D division. A key focus of my role is driving digital performance through thought leadership, stakeholder management as well as digital capabilities development. Other relevant roles include working in pure B2B and B2C roles including RBS retail banking, where I developed the strategy and managed the implementation of an award winning digital marketing campaign for mortgages and was responsible for social media and web development in sponsorship. In my role at eBay I managed online strategic partnerships with the likes of BSkyB, where I developed integrated partnership strategies and drove sales through innovative and highly targeted customer campaigns. I also worked at Gatwick Airport where I was responsible for the transition of their online platforms (including e-commerce) and established their social media presence. On the agency side I was at Hill & Knowlton in their digital consultancy.
For more information please visit my Linkedin profile or contact me at firstname.lastname@example.org
Global Digital Manager at AstraZeneca
From August 16, 2010 and still in this role.
Digital Marketing Consultant (contract) at Royal Bank of Scotland
From February 28, 2010 until July 30, 2010.
Online Consultant (contract) at Gatwick Airport
From March 1, 2009 until December 1, 2009.
Digital Account Director (contract) at Hill and Knowlton
From June 1, 2008 until December 1, 2008.
Strategic Partnerships Account Director at eBay
From June 1, 2007 until June 1, 2008.
Education and Qualifications
Bachelor of Arts (Journalism and History)