|Member Since||11 May 2010|
|Areas of Expertise||E-commerce, Multichannel Marketing, Online Copywriting, Strategy and Planning, Web Design|
Bill at Bright Perspectives focuses on his passion of working with Retail Businesses (SME's), to dramatically transform their profitability. Creating innovative Marketing Plans, planning and project managing website builds, Bill creates a fully - integrated multi-channel format to their operations, sharpening the marketing focus and impact. Bill is a designer and creator of New Perspectives for your business..
Bill helps SME Retailers to look at their businesses with fresh eyes. Looking from a new perspective, Bill helps clients to develop, build and take their businesses forward to achieve greater success; as he has demonstrated with his own businesses.
Areas of expertise include:
• Creating Great Retail Success Stories
• Planning Websites that Really Work
• Integrating e-commerce and Creating Multi-Channel Businesses
• Business Start-Ups
• Branding your Business for Success
• Creating and Implementing Marketing Plans
• Business Systems Planning
• Optimising the Buying and Selling of Businesses
Education and Qualifications
1990 – 1999
Whilst fully engaged in his business activities, Bill studied at Durham Business School, Leeds University and the Open University Business School, where he gained his MBA. Bill worked with business colleagues and mentors to explore the study and uses of Creative Management techniques in connection with Entrepreneurship and SME Development. Bill’s MBA dissertation is entitled: “Franchisees: Entrepreneurs or Managers?”.After gaining his MBA Bill became a PhD student with the Open University Business School. He soon realised, however, that there were more valuable ways to spend the next four years of his life. Bill continues his learning on a more informal basis.
1990 – 1999