|Job Title||Chief Marketing Officer|
|Member Since||30 May 2012|
|Areas of Expertise||E-commerce, Multichannel Marketing, Strategy and Planning, Web Analytics, Conversion Rate Optimization|
Email:Address: 75 Second Avenue , Suite 330, Needham, MA 02494, United States
Bill Muller is the Chief Marketing Officer at Visual IQ. He oversees the marketing of the IQ Intelligence Suite™ of best of breed cross channel marketing intelligence software products, including the company’s lead generation, branding, PR, analyst relations and sales support activities.
Bill is a recognized expert in BtoB lead generation and thought leadership both on the agency and brand sides of the industry. Prior to Visual IQ, he spent nine years as Chief Marketing Officer at search marketing agency iProspect where he was responsible for all lead generation, branding and sales support activities. Bill helped grow that organization from a start-up to the undisputed worldwide leader in its space during his nine years with the firm.
Prior to iProspect, Bill spent nine years as Director of Lead Generation at IT consulting and advisory firm Giga Information Group, where he was responsible for all lead generation, database marketing and CRM activities.
An accomplished author and speaker, Bill has written articles for CMO.com, Search Engine Land, DM News, and BtoB Magazine, and has spoken at the DMA Annual Conference, the CMO Club Summit, Search Marketing Expo, and SES Conference among others.
Education and Qualifications
Bill is a graduate of the College of Arts & Sciences at Boston University in Boston, Massachusetts, where he holds a bachelor’s degree in English.