bob sacco

Name	bob sacco
Job Title	co-founder - vp of mktg
Organisation	Travel ad network
Member Since	27 Feb 2009
Areas of Expertise	Online Advertising

About Me

Bob Sacco

Co-Founder and Vice President

Bob Sacco co-founded Travel Ad Network (TAN) in 2003 with Partner/CEO Cree Lawson with a team of industry veterans who are dedicated to providing exclusive online sales and advertising representation to travel-related publishers worldwide. In joining the Travel Ad Network team, Bob brought with him more than 18 years of sales management experience, having previously worked closely with a very diverse group of Fortune 500 and other corporate clients engaged in online advertising and marketing. His expertise includes online media sales/operations, marketing, account management and research and his extensive experience in creating and managing rapid sales development has served Travel Ad Network extremely well as it becomes the industry leader.

Travel Ad Network designs marketing products that create a direct path to the high-demographic visitors that well-respected and reliable travel booking and planning sites draw, providing the reach and scale of a network as well as the precision targeting and assured delivery of a single-site campaign. Bob is responsible for marketing the national network of those travel sites, which currently has a total unique monthly worldwide audience of 26+ million, a task for which he is particularly well suited, having sold and managed national networks for CyberGold.com, LastMinute Travel, Knight Ridder Digital and Chronicle Publishing Company prior to co-founding Travel Ad Network.

Bob holds a B.A. in Communications Studies from the University of California, Santa Barbara, where he was the president of the university’s ad club when it won an award in the prestigious American Advertising Federation’s (AAF) National Student Advertising Competition. Bob recently served as a judge on the AAF 2005 Yahoo! National Student Advertising Region 15 competition held in Fullerton. CA.