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About Me

     I am a highly accomplished creative director with corporate and  agency  marketing experience ,implementing branding ,advertising,for  all types of companies from Fortune 500 s to startups , such  as  Sony ,NEXTEL , Sprint, Disney ,Universal, Turner Broadcast,  Warner Brothers, Guess ,Levis ,Giorgio Armani Jr, ,ESPN, Turner Broadcast ,to name a few . More work under Portfolio on my website below .
     As  an award winning creative Director I have been responsible for up to five brands
And/or accounts along with other ongoing projects . I Am skilled at developing client relationships as well as strong on pitching new business. I contribute to the development of digital online interactive,print,broadcast ,and   adept at directional choices ,and typically manage the collaborative efforts of a department’s  projects creative team .I actively contribute to motivating teammates  at all levels to exceed expectations .Additionally , I have a strong working knowledge of user–centered experience in the overall creative process .
   .Several creative campaigns  and case histories can be viewed at :STONEADVERTISING.COM

Bradford Stone

310-698-9264

brad@stoneadvertising.com

Education and Qualifications

brad@stoneadvertising.com

Highly accomplished creative director with corporate and agency experience implementing branding, advertising and online marketing strategies and campaigns. 

Selected Highlights
• Top performer in revenue generating marketing and advertising campaigns.
• Led more than 100 full-time and freelance staff and over saw  budgets of $20 million plus.
• Coordinated and outsourced services while managing outside vendors and department teams in various industries including: retail, music and entertainment, healthcare, automotive, technology, etc. 
• Created and implemented marketing strategies that combined direct response and Internet/database marketing for global and regional advertising campaigns within designated budgets. 
• Negotiated cross promotions and co-marketing agreements for licensing and advertising of products and services to increase sales and/or positioning. 
• Results-oriented, hands-on leader with collaborative problem solving experience.

EXPERIENCE

2006 – Present    Stone Age Designs, Los Angeles, CA, Founder and President
• Developed self-funded online and retail fashion company featuring eco-friendly t-shirts with social and environmental statements.
• Currently the company has piloted its available product lines in over 100 retail stores and retained several well seasoned wholesale manufacturing representatives for the kids, men’s and women’s lines.

2000-2005    Stone Advertising, Inc., Manhattan Beach, CA, President

• Managed the concept and creation of print, radio, television, direct mail, outdoor and online advertising campaigns, and led project to design product packaging and catalogs for clients.
• Led media planning, media buying and promotion’s projects for clients.
• Joined Paragon as a Partner in 1995 and subsequently purchased the company.
• Sony Pictures/Pearl Harbor, Disney, Anaheim Angels, ESPN, USA Networks, Chain Link Technologies, eSalon, Blue Cult, Glacier Bay Vodka, Simonson Mercedes and Riverside Community Health Foundation, Citrus Valley Hospital, among other health care clients.

1995 – 1999    Paragon, Inc. Advertising, Los Angeles, CA, President
       
• Developed $10 million in revenues from clients in a wide range of industries including:  entertainment, retail, high technology, beverage and health care – clients included: Disney, Universal Studios, Nextel, Hussong’s Beer, Glacier Bay Vodka and Armstrong Garden Nurseries, PacifiCare, among others.
• Managed the creation of print, radio, television and direct mail advertising, and led project to design product packaging and catalogs for clients.
• Led media planning, media buying and promotion’s projects for clients.
• Joined Paragon as a Partner in 1995 and subsequently purchased the company.

1993 – 1995    MCA/Universal Studios, Universal City, CA
            Vice President, Senior Creative Director –Worldwide

• Oversaw creative design for the theatrical and television divisions – managed over 30 projects to create advertisements and consumer projects merchandise.
• Led more than 100 full-time and freelance staff and oversaw a budget of $30 million.
• Developed and managed style guides for Universal Pictures’ releases including:  Jurassic Park, The Flintstones, Casper, Waterworld, Apollo 13, Little Rascals, Babe and Dragonheart.
• Managed multiple outside creative resources, including advertising agencies, freelance designers, photographers, and post-production houses.
• Created overall product concepts to ensure continuity and creative integrity for each property’s merchandising program

1991-1993        The Disney Store, Inc., Glendale, CA
            Vice President Marketing/Advertising Creative Director

•        Managed a $20 million budget – hired and led a team of 25 in-house and 65 freelance illustrators, photographers and art designers. Reported directly to the President of The Disney Stores.
• Conceptualized and designed several new products that delivered over $75 million in sales including: figurines, the collector’s edition of Disney watches/Mickey Mouse Artist Series watches.
• Led three Christmas holiday campaigns – each representing 35% of The Disney Store’s total annual revenues – designed more than 150 special holiday products for each campaign.
• Developed the first The Disney Store global branding guide in five languages and the first branding guides for the Disney Standard Characters (Mickey Mouse, Minnie Mouse, Pluto, Goofey, Donald Duck) and 23 classic animated features including:  The Lion King, Snow White and Peter Pan.
• Concepted and oversaw a team of 15 Disney Character Artists creating original artwork for all merchandise and packaging.
• Led Product ,branding and advertising,of more than 400 stores around the world, in 5 countries and 4 languages
• Oversaw launch of The Disney Catalog and managed all creative aspects of the ongoing business,from  Disney store credit card  program to seasonal promotions and in-store support .