| Name | Brent Campbell |
|---|---|
| Job Title | Social marketing strategist |
| Organisation | Independent Consultancy |
| Member Since | 23 Jan 2010 |
| Areas of Expertise | Lead Generation, Social Media, Search Marketing - Paid (PPC), Community Management, Strategy and Planning |
About Me
I have worked with the top brand marketers and their agencies - across the automotive, beverage, financial and pharmaceutical categories - to develop and maintain their strategic presence on these crucial communication channels. Given my comprehensive experience across digital and traditional media – with the last year and a half focused exclusively on social – I am acutely aware of the specific elements required for a successful integrated marketing program.
Looking ahead my objective is to help brand marketers build more effective marketing platforms that will evolve in step with today’s technologically-empowered consumers, harness the quickly-evolving emerging media channels’ unique abilities, and create relevant and engaging brand experiences.
Education and Qualifications
Privately Held; Marketing and Advertising industry
April 2009 – October 2009 ( 7 months)
Led East Coast business development efforts for a key player in the social media marketing space.
Advised leading marketers, agencies and publishers how to harness the marketing potential of Facebook and Twitter.
Crafted detailed recommendations to help clients meet acquisition, sales and brand awareness objectives using a CRM platform and technology infrastructure.
Established key relationships with numerous senior-level digital brand marketers.
Cultivated invaluable knowledge of effective social marketing approaches that drive high response rates, positive word of mouth, and ROI-based metrics.
Brent has 1 recommendation (1 co-worker) including:
- Luis Caballero, Director, Technology, Vitrue, Inc.
Privately Held; Internet industry
June 2008 – February 2009 ( 9 months)
Initiated and secured relationships with top brand marketers (including American Express, Chevrolet and Coca-Cola) and their agencies, creating complex custom solutions.
Developed engaging, brand-specific social media strategies utilizing Facebook's API to attract and retain large audiences.
Brent has 5 recommendations (4 co-workers, 1 partner) including:
- Tom Turnbull, VP Business Development, SplashCast Media
- Ira Tau, Vice President of Engineering, Buddy Media, Inc.
Privately Held; Information Technology and Services industry
November 2006 – June 2008 (1 year 8 months)
Drove qualified patient acquisition utilizing highly-targeted lead generation and brand awareness campaigns. Managed and reported on CRM programs for Novartis, Shire, sanofi-aventis and other major pharmaceutical marketers. Planned, bought and optimized media on a performance-basis.
Brent has 1 recommendation (1 partner) including:
- Jeff Haag, Website Manager, Novartis Oncology
Marketing and Advertising industry
March 2004 – March 2006 (2 years 1 month)
Developed AOR relationships with clients such as GHI, MAXjet Airways and Maserati. Managed the strategy, development, and execution of all agency marketing initiatives.
Brent has 1 recommendation (1 partner) including:
- Mark Cronin, Search Consultant, Kaye/Bassman
Online Media industry
February 2003 – February 2004 (1 year 1 month)
Prospected, pitched and closed 37 vendor sponsorships for the Advertising Road Show series.
Privately Held; Design industry
December 2000 – February 2003 (2 years 3 months)
Prospected, pitched, and closed over 60% of the agency’s revenue.
Managed key client relationships (including Quiktrip, Gulf States Toyota and GoFit.net)
