| Name | Brian Clifton |
|---|---|
| Job Title | Author, CEO & Web Metrics Strategist |
| Organisation | Advanced Web Metrics |
| Member Level | Silver |
| Member Since | 29 Sep 2003 |
| Areas of Expertise | Strategy and Planning, User Experience and Usability, Web Analytics, Conversion Rate Optimization |
| Contact Details |
Telephone: 0845 123 3898 |
About Me
Brian Clifton (PhD), is an independent author, consultant and trainer who specialises in performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his latest book, the second edition of Advanced Web Metrics with Google Analytics is used by students and professionals world-wide.
From 2005-8 Brian was Head of Web Analytics for Google EMEA, defining the adoption strategy and building a team of pan-European product specialists from scratch. A legacy of his work is the online learning centre for the Google Analytics Individual Qualification (GAIQ).
Brian is the Founder of Advanced-Web-Metrics.com and Director of Data Insights and Analytics for Search Integration – a company specialising in strategic search and social marketing. @brianclifton
My Links
Book Site - Measuring Success
Companion site for the book Advanced Web Metrics with Google Analytics by Brian Clifton
GA-Experts
Google Analytics Certified Partner company (GACP)
Career History
Head of Web Analytics, EMEA at Google
From October 1, 2005 until April 1, 2008.
CEO & Senior Strategist at Omega Digital Media Ltd
Education and Qualifications
PHD - School of Pjhysical & Theoretical Chemistry, University of Bristol 1996
BSc - Chemistry, University of Bristol 1991
Blog comments by Brian Clifton
- EU cookie law: three approaches to compliance, 4 Oct 2012
- Will Google Tag Manager shake up the industry?, 3 Oct 2012
- The EU cookie law conundrum in numbers [Infographic], 25 May 2012
- Lings Cars and the art of persuading visitors to buy, 20 Feb 2012
- Lings Cars and the art of persuading visitors to buy, 20 Feb 2012
- Lings Cars and the art of persuading visitors to buy, 20 Feb 2012
- Auto Trader mobile sees 2.2m users in January 2012, 14 Feb 2012
- Web analytics in 2012: the experts' view, 12 Jan 2012
- Web analytics in 2012: the experts' view, 12 Jan 2012
- How reliable is cookie-based tracking?, 10 Nov 2011
Forum posts by Brian Clifton
- Google Analytics first impressions, 14 Jan 2009
- Is Google Analytics really that good?, 12 Mar 2007
- Is Google Analytics really that good?, 9 Mar 2007
- Is Google Analytics really that good?, 7 Mar 2007
- Is Google Analytics really that good?, 7 Mar 2007
- Is Google Analytics really that good?, 7 Mar 2007
- Google Analytics first impressions, 24 Jun 2006
- Google Analytics first impressions, 19 Jun 2006
- Google Analytics first impressions, 17 Jun 2006
- Flexible pricing for Web Analytics, 12 Aug 2005
