|Job Title||Strategy Director|
|Registered Since||20 Nov 2012|
|Areas of Expertise||Online Copywriting, Strategy & Operations|
I'm strategy director at Sense Worldwide.We are a brand strategy consultancy that specialises in big, transformative ideas. We work with global companies like Nike, PepsiCo, Vodafone, SC Johnson and many others. We use co-creation techniques to do this, and maintiain a network of over 3000 creative, brand-literate associates around the world to help us.
We've won multiple 'Agency of the Year' awards in the UK.
My background is as an Advertising copywriter and creative director, in the UK, US and France. From there I moved into digital creative and strategic work. My strategy and innovation work is always strongly focused on the creative end: will this make a great product or communication platform that will inspire great work?
Education and Qualifications
Oxford University, First class degree, English Literature
Enough French to have a fluent argument about advertising