|Organisation||Pemberton Street Studios|
|Registered Since||26 Sep 2012|
|Areas of Expertise||Content Marketing and Strategy, Online Advertising, Social, Web Project Management, Online PR|
As President of Pemberton Street Studios, my focus is Social Media Strategy & Coaching.
I help clients by providing a clear understanding of Social Media's power, including specifics for their category and key competitors.
From that, we devise an actionable plan to maximize the benefits only available to strategically social brands -- implementing as little or as much as they feel comfortable with at first. It is amazing to watch how fast it happens. The mystery vanishes. The opportunities become crystal clear. It is an exciting time.
Currently, I work with Disney, Mattel, Warner Bros and even a Real Housewife of Beverly Hills, among others, to provide coaching and to develop social media digital marketing programs that create/enhance their brands social identity -- all to drive sustainable growth.
Prior to starting Pemberton Street, I served as Director of Client Services for Y&R New York, where I led a department of over 100 people and directly oversaw the Dell, V8, Prego, Pace Salsa, and Rubbermaid brands.
Before returning to NYC in 2007, I served as SVP, Global Account Management Director at TBWA\Chiat\Day, overseeing the creation of Pedigree Dog Food's "Dogs Rule" campaign (with Lee Clow) Prior to that, I worked in Y&R's west coast office leading the Mattel Toys and Sony Electronics accounts.
I've been fortunate to have worked with some of the world’s most recognized marketers, including: Procter & Gamble, Unilever, Burger King, Citibank, Campbells, Dell, Rubbermaid and Disney.
Favorite Quote: "Jump and the net will appear." (a Zen saying)