| Name | Charlotte Murray |
|---|---|
| Job Title | Account Director |
| Organisation | Creative Jar |
| Member Since | 5 Jun 2008 |
| Areas of Expertise | Content Marketing and Strategy, E-commerce, Mobile, Strategy and Planning, Customer Experience |
| Contact Details |
Email:
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About Me
Over 8 years marketing experience; just under 3 years client-side and approaching my fifth year with Creative Jar, a creative digital marketing agency.
My experience client-side covered traditional marketing rather than new media, involving extensive experience in print, public relations and event organisation.
Move to agency-side has seen an extremely quick and successful move into digital marketing and strategy. Experienced in developing brand and web strategy, execution of projects and delivery of campaign objectives through multiple mediums.
Experience of developing strategies and campaigns utilising digital delivery mechanisms such as web, content management, social marketing, Flash development, web/graphic design, 3D development, viral campaigns, 3D animation.
Taking control of some of the agencies key accounts, I've worked alongside my colleagues to build these into long-term, profitable and mutually beneficial partnerships.
Specialties
Relationship management and development, branding and identity, digital strategy development, digital management
Education and Qualifications
2010 - Professional Training; Digital Strategy Course
Internet Advertising Bureau
2005 - Professional Training; Professional Certificate in Marketing
Chartered Institute of Marketing
2003 - Academic Qualification; BA (Hons) Modern History
De Montfort University, Leicester
