|Registered Since||24 Aug 2010|
|Areas of Expertise||Email Marketing, Multichannel Marketing, Online Copywriting|
15+ years' experience in developing and executing successful online and offline marketing campaigns. Proven record of break-through results. Specializes in developing winning copy to drive sales and marketing goals.
Education and Qualifications
Started as an in-house copywriter for an insurance and financial services direct marketing organization. Earned promotions to senior copywriter and copy chief. Responsibilities included developing strategy and managing creation of marketing campaigns for a wide range of client types and products. Oversaw staff of in-house writers and worked with freelance creative teams to develop winning packages.
Launched successful freelance copywriting and consultancy business to work with broader range of clients on more diverse projects. Currently helping clients in insurance, financial, membership and publishing arenas achieve their marketing goals through direct mail and online channels.