| Name | Chris Gibbins |
|---|---|
| Job Title | Head of User Experience |
| Organisation | Red Eye International Ltd |
| Member Level | Platinum |
| Member Since | 28 Nov 2010 |
| Areas of Expertise | E-commerce, Mobile, User Experience and Usability, Web Analytics, Conversion Rate Optimization |
| Contact Details |
Email:
Telephone: 020 7824 9975Address: 26 Grosvenor Gardens, LONDON, SW1W 0GT, United Kingdom |
About Me
Heading up the User Experience division at RedEye ensuring that we deliver the highest quality research and optimisation services.
A vital role over the last few years has been the continual development of RedEye’s Conversion Rate Optimisation (CRO) strategy and UX Driven A/B/n & Multivariate Testing services - combining Usability, Analytics, User Experience Design and online testing.
I have extensive hands-on experience in A/B/n & multivariate testing, usability testing, user experience, user-centred design and web development; plus, a background in animation, illustration and art.
Blog posts and comments by Chris Gibbins
- Getting started with A/B and Multivariate testing: three FAQs, 5 Apr 2013
- Getting started with A/B and Multivariate testing: three FAQs, 4 Apr 2013
- CRO: data driven tests are 7.7 times more effective than UX tests, 31 Dec 2012
- CRO: data driven tests are 7.7 times more effective than UX tests, 24 Dec 2012
- Add to basket buttons: examples and best practices, 7 Oct 2012
- Usability and AB/Multivariate Testing – a special relationship, 16 Sep 2011
- Usability and AB/Multivariate Testing – a special relationship, 2 Sep 2011
- Usability and AB/Multivariate Testing – a special relationship, 26 Aug 2011
