|Job Title||Company Director|
|Member Since||31 Mar 2004|
|Areas of Expertise||B2B Marketing, E-commerce, Multichannel Marketing, Strategy and Planning, Customer Experience|
Experienced marketing and digital director with a strong track record in both traditional and on-line marketing (B2C and B2B), the past 13 years providing leadership in digital marketing, eCommerce and multi-channel transformation.
Senior consultancy and interim expertise most recently in Financial and Healthcare Services but with a broad range of experience across other market sectors including Motoring Services, Retail, Brewing, Petfoods and FMCG working for Bupa, HSBC, Aviva, Zenith Media, Amazon, the AA, Courage, Grand Metropolitan Brewing, Goodman Fielder Wattie Heinz (New Zealand) and Dalgety Spillers Pet Foods.
Practised in troubleshooting digital and marketing issues, defining forward vision and strategy, identifying resources and building and motivating teams in the development and implementation of high profile company propositions, campaigns, projects and pioneering marketing change programmes.
Success in building new business models and architect of successful campaigns for both client and agency businesses.
Uniquely positioned to support senior management and board director stakeholders in either complex matrix structures or entrepreneurial environments.
A graduate from the University of Lancaster with postgraduate education experience at Cranfield, Henley and Harvard Business Schools.
Education and Qualifications
BSC Marketing - Lancaster Universtiy