| Name | Chris Moffatt |
|---|---|
| Job Title | Online Merchandise Manager |
| Organisation | Smythson |
| Member Since | 15 Mar 2010 |
| Areas of Expertise | E-commerce, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC), Web Analytics |
About Me
Background in traditional high-street Merchandising gained with House of Fraser and Selfridges. Moved into multi-channel retail as Trading Manager with Sit Up Channels, then worked as a Business Consultant with Adobe, specialising in the Retail sector. I am currently Online Merchandise Manager for Smythson.
My Links
Smythson
Smythson: Luxury leather goods and personalised stationery
Education and Qualifications
Mathematics BSc. Google AdWords Professional. CIW Webmaster. Observer Future 500 member (since 2008).
Blog posts and comments by Chris Moffatt
- Five tips to optimise e-commerce site search, 19 Oct 2012
- How does Amazon get away with it?, 30 Aug 2012
- Could Twitter be censored?, 12 May 2011
- Unique users? A 350% overestimation, 31 Mar 2011
- 20 ways for etailers to optimise site search and navigation, 31 Mar 2011
- Online customer service: how to get it right, 15 Feb 2011
- Online customer service: how to get it right, 15 Feb 2011
- Five ways to monetise social media, 13 Dec 2010
- IPTV comes of age, 19 Nov 2010
- SEO is dead. Again, 28 Oct 2010
