| Name | Chris O'Hara |
|---|---|
| Job Title | Chief Revenue Officer |
| Organisation | NextMark |
| Member Level | Silver |
| Member Since | 24 Jun 2011 |
| Areas of Expertise | Online Advertising, Social Media, Search Marketing - Paid (PPC), Web Analytics, Marketing Automation |
| Contact Details |
Email:
Telephone: 646-786-6858 |
About Me
I am the Chief Revenue Officer of NextMark, which is providing the next generation of tools for buying guaranteed premium digital advertising with its Digital Media Planner product.
I am also a domain expert on platform technology, with an emphasis on digital advertising workflow, data management, and real-time bidding. I have led successful sales efforts at TRAFFIQ, Reviewed.com, Nielsen, and Mediabistro.com.
I am a member of American Business Media’s speakers bureau, the IAB’s Networks and Exchanges and Sales Executive Committees, and a contributor to industry publications including Business Insider, eMarketing & Commerce, Econsultancy, AdMonsters, MediaPost, The Agency Post, Adotas, ClickZ, iMediaConnection, DigiDay, and AdWeek.
My latest whitepapers include Best Practices in Digital Display Media (Econsultancy, March 2012) and Best Practices in Data Management (Econsultancy, December 2012)
My Links
Education and Qualifications
BA, English Literature, Connecticut College
Columnist: Business Insider, Adotas, iMedia Connection, adMonsters, EConsultancy, eMarketing & Commerce, and AdWeek
Member, IAB Networks & Exchanges Committee
Member, IAB Sales Executive Committee
Member, Speakers Bureau, American Business Media
Speaker, Ad Club of Boston Symposiums
Author, Random House
Blog posts and comments by Chris O'Hara
- Big brands capture reactions to ads with new video technology, 8 Apr 2013
- Big brands capture reactions to ads with new video technology, 8 Apr 2013
- Programmatic premium is not about bidding, 6 Feb 2013
- Programmatic premium is not about bidding, 4 Feb 2013
- Death of the digital agency: Redux, 14 Dec 2012
- Death of the digital agency: Redux, 13 Dec 2012
- Best practices in data management: report, 11 Dec 2012
- I fought Facebook, and Facebook won, 12 Dec 2011
- Is big data a publisher's panacea?, 7 Dec 2011
- The death of the digital media agency?, 21 Aug 2011
