|Job Title||Digital Marketer & Web Analyst|
|Member Since||11 Mar 2005|
|Areas of Expertise||Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC), Strategy and Planning, Web Analytics, Web Project Management|
I have worked in both client and agency-side digital marketing environments, leading teams and developing competencies across project management, Search Engine Marketing (SEO and PPC) eCommerce, email (including CRM) and social media.
My career began in a start-up, aimed at recruitment advertising agencies, within one of Europe's largest B-2-B publishers (Reed Business Information), from where I ran my own digital media education business, eventually moving to Christian Aid where I ultimately became Head of Digital, responsible for driving income via individual donors and virtual gifts.
Moving to Shire Pharmaceuticals, as an eMarketing Consultant I spent 9 months launching a series of international websites, focusing on natural search as a route to market.
From Head of Digital, building digital disciplines within a full-service agency, I now manage digital analytics and search marketing at BP.
Web Insights & Analytics at Chris Russell Digital Ltd
From March 13, 2012 and still in this role.
Head of Digital at RH Partners
From January 4, 2011 until December 16, 2011.
eMarketing Consultant at Shire Pharmaceuticals
From April 1, 2010 until December 1, 2010.
Head of Digital at Christian Aid
From January 1, 2007 until December 1, 2009.
Education and Qualifications
Managing Digital Teams - eConsultancy.com
Google Analytics Individual Qualification (IQ) - Google
Google Adwords Certified Professional
Blog comments by Chris Russell
- Project or flow?, 17 Jan 2012
- Mary Portas releases retail review, but neglects e-commerce, 13 Dec 2011
- Five reasons NOT to hire THAT social media expert, 21 Oct 2010
- E-commerce strategy: that's not your business!, 28 Apr 2010