| Name | Christian Sykes |
|---|---|
| Job Title | Senior Account Manager / Product Manager UK & EMEA |
| Organisation | Experian Hitwise |
| Member Since | 20 Jun 2008 |
| Areas of Expertise | Multichannel Marketing, Strategy and Planning |
| Contact Details |
Email:
Telephone: 07903 099 709Address: Cardinal Place, 6th Floor, 80 Victoria Street, London, SW1E 5JL, United Kingdom |
About Me
Worked with 60+ of the worlds largest online businesses over the last 8 years: Google, BSkyB, Facebook, Inchcape, EasyJet, Barclays, HSBC, Yahoo!, DSGi, Opodo, SkyScanner, Telegraph, NatMags, MSN, AutoTrader, Comtec, Orange, Vodafone, O2, Kelkoo, Quidco, Timeout
Consulting: Digital Publishing, Editorial Development Strategy, Strategic Online Marketing & Channel Development, Online Market Insight & Strategic Planning, Product Development, Sales Process Management
Current Role: Experian Hitwise
1. Work with 30 key clients across all verticals to develop
understanding of the online competitive landscape, identify
opportunities, and develop online channel strategy
2. Broaden revenue streams for Hitwise by commercialising Experian data assets and addressing new client sectors
Current product development focus:
Advertising and Media Buying Agencies
Ad-Networks & Exchanges
Affiliate Networks
Local Government
3. ISP Partner development. Working with ISP's to deepen understanding of customers, and develop churn models and interventions that reduce churn - maximising annual revenue per subscriber (ARPS)
