|Job Title||eCommerce Strategist|
|Registered Since||15 Jun 2012|
|Areas of Expertise||Ecommerce, Mobile, Multichannel Marketing, User Experience and Usability, Conversion Rate Optimization|
10 years experience in digital/ecommerce arena, including a broad range of different eCommerce disciplines.
- Information Architecure - creation & management of complex data and hierarchies
- Website navigation - user journey improvement
- Onsite Search - leveraging demand/conversion
- A/B and MVT split testing/optimisation
- Merchandising & product ranking algorithm creation and maintenance
- eCommerce & Conversion Rate Optimisation & Strategy
- User Generated Content - Customer Reviews SME
- Traffic Generation - SEO/PPC/Affiliates
- Oracle/ATG platform and Endeca enterprise level expertise
eCommerce Strategist at Demandware Inc.
From July 1, 2012 and still in this role.
Site Search & Navigation Manager at Shop Direct Group
From June 1, 2007 until July 1, 2012.
Education and Qualifications
Liverpool John Moores University
BA (Hons), Business Studies
1999 – 2003