|Organisation||The Lexis Agency|
|Member Since||24 Oct 2008|
|Areas of Expertise||B2B Marketing, Content Marketing and Strategy, Mobile, Social Media, Online PR|
Lexis has been creating award winning brand stories designed to work in earned media for the past 20 years. We have always created content for journalists to recommend our clients to their readers – but now that earned media has exploded through digital and mobile, our core skill enables us to create platforms that create ripples of recommendation across all channels.
That’s why we call ourselves a recommendation agency. It focuses our staff and our clients on what our brand stories really make.
By using smart coverage, conversations and content, we generate recommendations for brands, businesses, products, and policy. We define a recommendation as a positive endorsement from a trusted third party with a call to action. “you should try this, buy that, download this, go there, do that”.
Recommendations are the most powerful form of marketing as 90% of people trust a recommendation from a friend compared to only 8% who trust advertising – and there are now 165 million brand recommendations every day.
We recommend you pop in for a coffee and find out how we could help you.