|Job Title||Head of Marketing|
|Registered Since||11 Dec 2007|
|Areas of Expertise||B2B Marketing, Email Marketing, Online Copywriting, Web Analytics|
I've worked in B2B marketing for around 12 years now, predominantly in IT and technology, with a focus on membership, events, direct and email marketing as well as brand management.
I'm always interested to receive any comments you'd like to share about Econsultancy.
Marketing Manager, EMEA Events at Gartner
From April 1, 2006 until October 1, 2008.
Marketing & PR at Baker & McKenzie LLP
From March 1, 2005 until April 1, 2006.
Global Marketing Communications Manager at Classic Solutions (Towers Perrin)
From July 1, 2003 until June 1, 2004.
Membership Marketing (temp) at RHS
From March 1, 2003 until July 1, 2003.
Marketing Manager, Financial Services at CMG (Logica)
From September 1, 1999 until February 1, 2003.
Education and Qualifications
A degree in Theology & Religious Studies from University of Leeds was not a natural lead in to marketing. On the other hand, a CAM Diploma in Integrated Marketing Communications taken in my early marketing years has proved a very useful foundation. Nowadays, Econsultancy (training, reports and colleagues) is probably my primary source of learning and development.
Blog comments by Clare Laurie
- 16 mind-blowing examples of big-brand projection mapping, 30 Nov 2011
- Bloggers! Enter the #JUMPchallenge, win a blogging hamper!, 2 Aug 2010
Forum posts by Clare Laurie
- Visits to Carts - Carts to orders conversion rate, 18 Sep 2009
- Can anyone suggest how I can maintain consistent followers on Twitter?, 3 Sep 2009
- Tweet this button, 3 Sep 2009