|Job Title||Technical Director|
|Registered Since||18 Feb 2013|
|Areas of Expertise||Conversion Rate Optimization, eCRM, Marketing Automation|
I’m a business-savvy web development and technology expert. In practise that means that I’ve had long experience of building technical solutions to business challenges - keeping an eye on both delivering an elegant and straightforward piece of software or web development, and at the same time maintaining high focus on the commercial requirements the project aims to serve.
I’m also Co-Founder and Director of a number of technology companies:
Convertr, a performance marketing platform that has reinvented the “cost-per” model, delivering massive improvements in advertiser return and publisher yield.
Adviso Systems, a yacht management system that meets the unique needs of high-value yacht owners, crews and agents.
BB-IT Solutions, a technical solutions and IT service provider working with major clients as a long-term technology and IT partner.
My extensive experience ranges across commercial software and web development, information architecture, leveraging APIs, and corporate level systems integration. I also have in-depth experience handling large data management projects to ensure PCI compliance.