|Job Title||Interim Marketing Director and eConsultant|
|Organisation||Holly Tree Partnership Ltd|
|Registered Since||6 Jul 2009|
|Areas of Expertise||Ecommerce, Email Marketing, Multichannel Marketing, Paid Search (PPC), Strategy & Operations|
For the last nine years I have been actively involved in eCommerce at the senior level, operating as marketing director for a number of market sector leading UK businesses – notably MyTravel/Airtours, Littlewoods, Allianz and Ralph Trustees (five star luxury hotel group). I have led a number of major ecommerce initiatives from conception to delivery and been the business owner for several large scale websites.
With extensive sales and marketing experience at board room level gained over thirty years I have successfully worked both agency and client side.
In December 2006 I set up my own marketing consultancy and interim management company – Holly Tree Partnership Ltd. I am now an established professional interim marketeer and ecommerce consultant. I am also a member of the Interim Management Association Institute.
The breadth and depth of my marketing experience is extensive and incorporates both B2C and B2B across a wide range of disciplines not exclusive to but including - brand development, product marketing with P&L responsibility, direct marketing, PPC, SEO, mobile media, social media, affinity marketing, PR, sales, travel, retail, hotels, financial services, luxury goods and mail order. I have also designed and implemented successful sales processes, new product launches, large scale e-commerce strategies and websites, marketing & branding campaigns and co-ordinated them within a complex and international multi-million pound frame work.
I am commercially focused with proven man management, complex process, IT, communication, and presentation skills and consider myself to have a strong pragmatic approach. In addition, I have large scale project management experience together with strong FSA regulatory and compliance experience. I enjoy managing and motivating a team of people, am hard working, very focused with a strong attention to detail.
Marketing Director and founder member of team
Financial Services - retail credit, electrical warranties and general insurance
Developed brand and built website
Athenaeum Hotel - developed the brand, led the design, build and delivery. This is a live semi-test site and the first from the group's stable of hotels ... watch this space ...
Interim Group Marketing Director at Ralph Trustees
From April 15, 2008 until June 30, 2009.
Interim Marketing Director at Allianz Insurance
From February 1, 2007 until March 31, 2008.
Head of Marketing, Financial Services at Littlewoods Shop Direct
From January 1, 2002 until December 15, 2006.
Marketing Director at My Travel
From January 1, 2000 until December 31, 2001.
Director at JWT, Saatchi & Saatchi and Carat
From June 1, 1979 until December 31, 1999.
Education and Qualifications
Six Sigma Green Belt